Company Description
Orants is a global AI consulting firm specializing in harnessing the power of artificial intelligence to drive innovation. We provide end-to-end services, from strategic planning to implementing AI-driven solutions for diverse business challenges. Our mission is to enable companies to unlock the full potential of AI and achieve transformational growth. Known for our expertise, we serve clients across various industries with tailored, cutting-edge AI solutions.
Role Description
This is a full-time on-site role located in Bengaluru for a Director of Influencer Marketing. The Director will be responsible for strategizing, managing, and expanding influencer partnerships, as well as developing and executing marketing campaigns that align with the organization's goals. Responsibilities include researching influencer trends, analyzing performance metrics, collaborating with internal teams, and maintaining relationships with influencers to ensure positive brand representation. The role also involves overseeing budgets, managing contracts, and staying updated with industry and digital marketing developments.
Qualifications
- Expertise in creating and executing effective influencer marketing strategies, including campaign planning and management.
- Proficiency in digital marketing, social media trends, and content creation tools.
- Strong analytical skills for evaluating influencer performance and campaign outcomes.
- Exceptional communication and relationship-building abilities for fostering long-term partnerships with influencers and stakeholders.
- Experience in team leadership, project management, and cross-functional collaboration.
- Proven track record of executing successful marketing campaigns and driving measurable results.
- Relevant experience in influencer marketing, brand management, or a related field is essential; experience in AI solutions or technology sectors is a plus.
- Bachelor's degree in Marketing, Communications, Business Administration, or a related discipline; MBA or advanced degree preferred.
