Job Overview:
We are seeking a talented and experienced Social Media Expert to join our dynamic Branding team. As a Social Media Expert, you will play a key role in planning and executing effective social media strategies to enhance our brand's online presence. The ideal candidate should have 2-3 years of experience in social media management and a deep understanding of various social media platforms and trends
Skills and Qualifications:
- 1-2 years of experience in social media management, preferably in a fast-paced marketing or agency environment.
- Strong understanding of various social media platforms, their algorithms, and best practices for content optimization.
- Proven experience in developing and executing successful social media campaigns.
- Excellent written and verbal communication skills, with the ability to create engaging and persuasive content.
- Strong analytical skills, with the ability to interpret data, track performance metrics, and derive actionable insights.
- Ability to work independently and manage multiple projects simultaneously, while adhering to deadlines.
- Up-to-date knowledge of digital marketing trends, social media regulations, and industry best practices.
- Should have excellent time management, and planning skills and can adhere to strict schedules and deadlines
- Data-driven and proven ability to analyze data for insights and experience with reporting
- Assist in the planning and implementation of everyday and long-term social media campaigns.
Key Responsibilities:
- Develop and implement social media strategies to drive brand awareness,and engagement
- Manage and optimize social media accounts across multiple platforms, including Facebook, Instagram, Twitter, LinkedIn, and YouTube.
- Create and curate compelling and shareable content, including text, images, and video, with the team, that aligns with the brand's voice and resonates with the target audience.
- Monitor social media channels, respond to comments and messages, and engage with the online community in a timely and professional manner.
- Stay updated with the latest social media trends, tools, and best practices, and recommend innovative strategies to improve campaign performance.
- Conduct social media audits and competitive analysis to identify areas for improvement and capitalize on opportunities.
- Collaborate with the content team to develop and execute a content calendar that aligns with marketing objectives and maintains a consistent brand identity.
- Analyze social media metrics and generate reports to evaluate the effectiveness of campaigns, track KPIs, and provide actionable insights for future strategies.
- Stay informed about industry trends, emerging platforms, and new social media features to leverage in campaigns.
- Monitor and manage paid social media campaigns, including budget allocation, targeting, optimization, and performance analysis.
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Good to have
- Basic graphic design skills to create visually appealing social media assets.
- Familiarity with SEO principles and their application in social media strategies.
- Knowledge of video editing software for creating short-form video content.
- Understanding of influencer marketing and experience in managing influencer collaborations
Job Overview
- Location: Hyderabad
- Job Type: Full time
- Work: Office
- Language: Telugu, English
