Social Media Executive

Social Media Executive (02 Years)

Location: On-site (Office) | Delhi/Gurgaon

Experience: 02 years (internships/portfolio count)

Role Summary

We're hiring a Social Media Executive to manage and grow the social media presence for

brands under the portfolio of Tatva Hills on social, primarily Instagram (Reels-first). You'll own

day-to-day execution: trend spotting, briefing the creative team, captioning, posting, community

management, and weekly performance learning. We already have a designer + video team.

Your responsibility is to convert ideation into creation and flawless execution.

What You'll Own (Non-Negotiable)

Weekly content calendar (planning + coordination + timely publishing)

Reels pipeline: trend tracking concept brief posting

Community management: comments/DM replies, escalation, brand tone

Creator/UGC coordination (nano/micro creators): briefing + follow-ups + approvals

Campaign execution across Meta & YouTube (boosting posts, running ads, performance tracking)

Performance learning: what worked, what didn't, what to do next

Key Responsibilities

Plan and execute content across Instagram and YouTube Shorts (priority), Facebook (secondary)

Convert trends into brand-safe ideas (POV formats, meme-able moments, etc).

Write crisp captions + hooks + CTAs, hashtags, and story copy aligned to brand voice.

Create strong briefs for the design/video team including concept, reference links, hook, shot list, on-screen text, and CTA.

Coordinate shoots/edit timelines and ensure content goes live on schedule.

Manage daily community engagement and keep response quality high.

Support influencer/creator collabs and UGC sourcing to keep content relatable and high-volume.

Boost posts strategically based on performance signals

Maintain a simple weekly report: reach, views, saves, shares, engagement, follower growth, top learnings + next week actions.

Success Metrics (You'll Be Measured On)

Output cadence: 35 Reels/week + supporting stories (as per calendar)

Content quality signals: saves, shares, retention (avg watch time), comments quality

Community: response time during working hours + tone consistency

Growth: steady improvement in reach + follower growth month-on-month

Execution: minimal missed deadlines, clean coordination, fewer rework loops

Creator/UGC: consistent inflow of usable UGC/creator content

Requirements

02 years in social media (internships/freelance allowed).

Strong understanding of IG Reels formats, hooks, and trend cycles.

Ability to write clean captions and structure content ideas (not just trend = use audio).

Comfortable coordinating with creative teams and working with timelines.

Basic knowledge of Meta Business Suite + scheduling/reporting on Sheets.

Good-to-Have

Basic editing/assembly skills (CapCut/InShot) for quick mockups (not full production).

Interest in food content, and health & fitness content

Exposure to FMCG and brand marketing content

Hiring Filter (Read Carefully)

Please share:

Links to 35 social posts/reels you've worked on (or your own page)

A 57 line note on what you did and what performed well (views/saves/shares if available)

Optional but impressive: 2-3 reel ideas for a sauces brand & a nutraceutical brand each (titles/hooks only)