2+ years of experience in social media marketing, within the digital news industry.
Fluency in written and verbal Marathi language.
Strong understanding of social media platforms (Facebook, Twitter, Instagram, etc.) and their unique audiences.
Excellent writing and communication skills, with the ability to craft engaging and informative social media content.
Proven ability to create high-quality visuals (e.g., graphics, images) or collaborate effectively with designers.
Experience with social media analytics tools and the ability to translate data insights into actionable strategies.
A passion for current events and a deep understanding of the digital news landscape.
Excellent organizational skills with the ability to manage multiple projects and deadlines in a fast-paced environment.
A team player with a positive attitude and a collaborative spirit.
Responsibilities:
Collaborate with the editorial team to identify high-performing content and develop creative social media strategies to promote it effectively.
Craft compelling social media posts (text, visuals, videos) in line with Lokmat's voice and target audience preferences.
Stay on top of social media trends and leverage them to create content that sparks conversation and drives audience engagement (likes, comments, shares).
Experiment with different content formats (articles, videos, live streams, polls) to see what resonates best with your audience.
Manage and monitor our social media presence across relevant platforms (Facebook, Instagram, X, Snapchat etc.).
Develop and implement targeted social media growth strategies to attract new followers and expand our reach.
Analyze social media performance metrics to track audience demographics, engagement rates, and content performance.
Identify areas for improvement and iterate on social media strategies based on data insights.
Collaborate closely with the editorial, marketing, and sales teams to ensure consistent brand messaging across all channels.
Generate regular reports that showcase the impact of social media efforts, including audience growth, engagement metrics, and website traffic driven from social media.
Stay up-to-date on the latest social media algorithms and best practices for the news industry.
