Social Media Executive

About 12Grids

12Grids is a growing digital solutions company specializing in web development, UI/UX design, branding, CRM solutions, and digital marketing. We work with diverse clients to create impactful digital experiences, driven by innovation, quality, and a collaborative work culture.

Job Title: Social Media Executive

Experience Required: 1 – 2 years

About the Role

We are looking for a highly creative and results-driven Social Media Executive with a minimum of 3 years of hands-on experience in managing social media platforms. The ideal candidate should be strong in content planning, trend analysis, brand storytelling, and performance tracking.

Key Responsibilities

• Develop, plan, and execute social media strategies aligned with brand goals.
• Manage daily posting across platforms (Instagram, Facebook, LinkedIn, X, YouTube, etc.).
• Create engaging content (copy + basic design coordination with the team).
• Monitor trends, competitor strategies, and audience insights.
• Coordinate with design, marketing, and content teams for creatives and campaigns.
• Track performance metrics using analytics tools and present insights.
• Manage social media calendars and ensure timely execution.
• Collaborate on campaigns, collaborations, and influencer tie-ups when required.

Requirements

• 2-3 years of experience in social media marketing/management.
• Bachelor's degree in Marketing, Mass Media, Communications, Digital Marketing, or a related field.
• Strong understanding of content trends, algorithms, and platform best practices.
• Excellent communication and copywriting skills.
• Ability to multitask and manage timelines independently.
• Knowledge of analytics tools (Meta Suite, LinkedIn Analytics, etc.).

Preferred Traits

• Tech-savvy and eager to learn new tools and technologies.
• Creative mindset with strong storytelling ability.
• Strong time-management and organizational skills.