Role Overview
The Social Media Executive will play a key role in shaping digital presence by developing content strategies, managing online platforms, and driving effective audience engagement. The role requires expertise in social media marketing, analytics-driven decision-making, and managing high-impact communication initiatives.
Key Responsibilities
- Develop and execute a comprehensive social media strategy aligned with the objectives.
- Manage day-to-day operations of official social media accounts across multiple platforms (LinkedIn, Facebook, Instagram, Twitter, YouTube, etc.).
- Conceptualize and create engaging, accurate, and impactful content that reflects project goals and messaging.
- Track trends, monitor conversations, and identify opportunities for proactive engagement.
- Use analytics tools (Google Analytics, Facebook Ads Manager, LinkedIn Campaign Manager, etc.) to monitor performance and prepare periodic reports on ROI, engagement, and audience growth.
- Ensure timely and consistent communication, maintaining a professional and credible digital presence.
- Collaborate with internal teams and stakeholders to align social media activities with project milestones.
- Stay updated on evolving social media trends, tools, and best practices to enhance project communication.
- Handle sensitive information with discretion, ensuring compliance with communication protocols.
Qualifications & Requirements
- Bachelor's degree in Marketing, Communications, Public Relations, or a related field.
- 23 years of proven experience in social media marketing, preferably in government, public sector, or large-scale campaigns.
- Excellent written and verbal communication skills in English.
- Proficiency in social media management tools (Hootsuite, Buffer, TweetDeck, etc.).
- Strong analytical skills with experience in Google Analytics, Facebook Ads Manager, and LinkedIn Campaign Manager.
- Demonstrated ability to conceptualize and run impactful campaigns that align with brand or institutional messaging.
- Knowledge of social media trends, emerging tools, and digital outreach methods.
- Ability to manage multiple tasks independently, meet tight deadlines, and work under high levels of accountability.
- Attention to detail, creativity, and a proactive approach to problem-solving.
Why Join Us
- Opportunity to contribute to a high-impact project that directly engages with stakeholders.
- Work in a collaborative environment with experienced professionals.
- Be part of a team that values innovation, responsibility, and measurable outcomes.
