Social Media Executive

Social Media Executive

Location: Jaipur, WFO

Experience: 2+ Years

Employment Type: Full-Time

Job Overview:The Social Media Executive will be responsible for planning, creating, and managing content across all major social media platforms. This role requires a balance of creativity, trend awareness, analytics, and brand consistency to drive engagement, community growth, and traffic to our website and marketplaces

Key Responsibilities:

Manage daily posting, scheduling, and publishing across platforms such as Instagram,Facebook, Pinterest, YouTube, and LinkedIn.

Ensure consistent brand tone, visual identity, and messaging. Plan monthly content calendars including reels, posts, stories, and campaigns

. Coordinate with designers, photographers, and videographers for high-quality visualcontent.

Write engaging captions, hashtags, and CTAs aligned with brand voice.

Monitor and respond to comments, DMs, and mentions in a timely and professionalmanner.

Build and nurture an active online community.

Assist in planning influencer collaborations, giveaways, festive campaigns, and productlaunches.

Coordinate with influencers and creators for content execution.

Track key metrics such as reach, engagement, follower growth, and conversions.

Prepare weekly and monthly performance reports with insights and improvementsuggestions.

Stay updated on social media trends, platform updates, and viral content formats.

Monitor competitor activity and identify content opportunities.

Key Requirements:

Experience: Minimum 2+ years of hands-on experience managing social media accountsfor a brand, agency, or e-commerce company.

Skills:o Strong understanding of Instagram, Facebook, Pinterest, YouTube, and LinkedInalgorithms.o Basic knowledge of content editing tools like Canva, CapCut, InShot, or Adobetools.o Excellent copywriting and storytelling skills.o Ability to analyze insights and optimize content accordingly.

Education: Bachelor's degree in Marketing, Communications, Media, or a related field(preferred).

Preferred Qualifications:

Experience in the home decor, lifestyle, fashion, or e-commerce industry.

Knowledge of social media ads and boosting posts.

Experience working with influencers and UGC content.

Basic understanding of SEO and website traffic from social platforms.