About The Opportunity
A growth-focused organisation operating in the Talent & Career Development / HR-Technology sector, delivering employer-brand, candidate-engagement and career services across India. We drive data-led digital outreach and candidate funnels through content, community and paid social campaigns. This is an on-site role for a Social Media Executive to own creative execution, audience growth and performance tracking across core channels.
Role & Responsibilities
- Execute the end-to-end social media calendar across LinkedIn, Instagram, Facebook, X and YouTubeplan, write, design and publish platform-optimised content.
- Produce and manage short-form video content (Reels/Shorts/TikTok): scripting, asset creation, editing briefs and working with creators for UGC-style content.
- Manage day-to-day community engagementrespond to comments and DMs, moderate groups, surface candidate leads and escalate high-intent queries to Talent teams.
- Run and optimise paid social campaigns using Meta Ads Manager and LinkedIn Campaign Manager: target setup, A/B testing, budget pacing and creative iteration to improve CPL and conversions.
- Monitor channel performance using social analytics and Google Analytics; prepare weekly dashboards and action-oriented insights to improve reach, engagement and funnel metrics.
- Collaborate with Employer Brand, Design and Recruitment teams to align campaigns to hiring priorities, employer-value propositions and recruitment events.
Skills & Qualifications
Must-Have
- Social Media Strategy
- Content Creation
- Community Management
- Meta Ads Manager
- Social Media Analytics
- Google Analytics
Preferred
- Short-form Video Production
- Canva
- LinkedIn Campaign Manager
Additional Qualifications
- Bachelor's degree or equivalent in Marketing, Communications, Media or related field (preferred).
- 2+ years of hands-on experience in social media or digital marketing roles (agency or in-house preferred).
- Comfortable working on-site in India and coordinating cross-functional stakeholders.
Benefits & Culture Highlights
- Fast-paced, high-ownership environment with visible impact on talent pipelines and brand reach.
- Regular upskilling opportunities in content, analytics and paid social; work closely with recruitment and brand leaders.
- Collaborative on-site teams, creative autonomy and scope to shape employer-brand storytelling.
Location: On-site India
How to Apply: If you are a data-driven content creator with proven community and paid-social experience, apply with a portfolio of social posts and short-form videos highlighting campaign results.
Skills: analytics,digital,canva,social media analytics,social media,social media strategy,community management,content creation,google analytics
