1. Strategy & Vision
- Define the overall social media strategy aligned with brand and business goals
- Decide platform focus (Instagram, YouTube, LinkedIn, etc.)
- Build campaign frameworks for launches, events, and brand moments
- Identify audience segments and content direction
2. Content Direction & Storytelling
- Oversee content themes, tone, and narrative
- Guide teams on what kind of content to create (reels, films, carousels, etc.)
- Ensure brand consistency across platforms.
- Approve key content pieces and campaigns
3. Content Creation and Curation:
- Develop creative and engaging content for all social media platforms.
- Curate relevant and trending content to enhance the brand's social media presence.
- Ensure consistency in brand voice and messaging across all channels.
4. Campaign Planning & Execution
- Lead end-to-end campaign rollouts
- Align content with marketing, PR, and event timelines
- Ensure timely execution of calendars and launches
- Manage real-time content during events or key moments
5. Team Leadership & Collaboration
- Manage content creators, designers, agencies, and freelancers
- Work closely with PR, marketing, partnerships, and production teams
- Provide feedback, direction, and performance evaluation
6. Platform Growth & Engagement
- Drive audience growth and engagement
- Build community and brand loyalty
- Oversee commenting, DMs, and audience interaction strategy
7. Performance & Analytics
- Track KPIs: reach, engagement, follower growth, conversions
- Analyze what's working and optimize content strategy
- Present monthly insights and recommendations
8. Partnerships & Influencer Strategy
- Identify and collaborate with creators, influencers, and media partners
- Drive co-branded content and collaborations
- Ensure partnerships align with brand positioning
9. Innovation & Trends
- Stay ahead of social trends, formats, and platform updates
- Experiment with new formats (short video, live, interactive content)
- Keep the brand culturally relevant
