Communication Liaison: Serve as the day-to-day contact between the Ratings Business team and the Marketing team to clearly articulate the business challenges and customer needs, through online & offline marketing.
Sales Enablement & Marketing Alignment: Design and execute sales enablement strategies (online & offline) that attract, nurture, and convert prospective clients.
Customer Experience Enhancement: Continuously assess and identify opportunities for creating personalized content, and solutions that will drive customer satisfaction and business growth.
Cross-Functional Collaboration:
Liaise with Marketing & Communications (M&C) Team: Work closely with the Marketing team to share insights related to business challenges and customer needs and market opportunities.
Qualifications:
Educational Background: An MBA or advanced marketing qualification.
Professional Experience:
2+ years of experience in sales enablement or marketing, with a proven ability to drive marketing initiatives towards revenue growth and improve client relationships.
A good understanding of the Ratings or financial services industry preferred.
Key Skills:
Strong communication and interpersonal skills, with the ability to engage with internal teams, clients, and stakeholders at all levels.
Knowledge in sales enablement strategies and tools that drive business development and client acquisition.
Proven ability to understand customer pain points, and create marketing strategies that address these needs.
Experience in creating marketing assets (e.g., presentations, case studies, white papers).
Execution experience of large-scale events, Pan-India.
