About the Role
At Transsion Holdings, we are focused on enhancing user experience through innovative smartphone software. This role is responsible for creating engaging short-form video content that demonstrates how OS features improve users daily lives.
The position requires a strong understanding of content creation, digital trends, and the ability to translate product features into relatable user scenarios.
Key Responsibilities
Content Planning
- Develop monthly content plans for platform aligned with key OS software features (e.g., AI capabilities, UI innovations, multitasking functions)
- Map product features to high-frequency user scenarios to ensure relevance and engagement
- Collaborate with marketing and product teams to align on content direction
Video Production
- Create engaging 15–60 second video scripts based on product features and user scenarios
- Execute video shoots using relevant locations, props, and participants
- Edit videos using tools such as CapCut and Adobe Premiere Pro
- Ensure clear visual demonstration of features, including UI navigation and functionality
Platform Management and Engagement
- Publish content based on optimized posting schedules
- Apply relevant hashtags and trends to maximize reach and visibility
- Monitor user engagement and respond to queries in coordination with internal teams
- Capture user feedback, concerns, and recurring issues, and share insights with stakeholders
Performance Tracking and Optimization
- Track key performance metrics including views, engagement rate, and completion rate
- Analyze high-performing content to identify patterns in structure, format, and presentation
- Prepare weekly and monthly performance reports
- Continuously refine content strategy based on data insights
Candidate Profile
Experience and Skills
- 1–2 years of experience in short-form video content creation or social media platform management (Reels preferred)
- Experience in consumer electronics, mobile technology, or related categories is preferred
- Strong understanding of platform algorithms, trends, and content formats
- Ability to manage the complete content creation lifecycle independently
- Proficiency in local language(s) for content creation and audience engagement
- Good working proficiency in English; knowledge of Chinese will be an added advantage
- Strong awareness of local digital trends, meme culture, and social media behavior
