Job Purpose
To create engaging and visually compelling motion graphics and videos that enhance brand communication, improve student engagement, and support marketing campaigns across digital platforms.
Primary Job Responsibilities
Create and edit high-quality motion graphics and video content for digital platforms, design performance-driven creatives, collaborate with teams, and ensure brand consistency.
Major KRAs
- Create high-quality, engaging video and motion creatives for digital platforms.
- Apply a strong understanding of digital ad creatives to support marketing campaigns effectively.
- Bring innovative and trend-driven ideas to enhance content impact and engagement.
- Deliver content consistently within defined timelines.
- Develop multiple creative variations for testing and optimization.
- Ensure compelling storytelling and audience engagement in all videos.
- Maintain brand consistency across all outputs.
Specific Knowledge And Skills
- Proficiency in Adobe After Effects, Premiere Pro, Photoshop, and Illustrator.
- Strong understanding of digital ad creatives and platform-specific requirements such as Meta and YouTube.
- Ability to generate innovative and trend-driven creative ideas.
- Good sense of motion design, storytelling, typography, and color.
- Experience in creating short-form content such as Reels, Shorts, and Ads.
- Knowledge of video editing, transitions, and sound design.
- Ability to collaborate effectively with marketing and content teams.
- Understanding of branding and consistency in visual communication.
Qualification And Experience
Minimum Qualification: Graduate or relevant work experience
Preferred Qualification: Bachelor's degree in Design, Animation, Multimedia, or certification/specialization in Motion Graphics and Video Editing with a strong portfolio of digital creatives
Minimum Experience: 2–3 years, preferably in EdTech, Test Prep, or agency-side roles
