Social Media Content Creator

Company Description

CrackTheCampus is an AI-powered platform dedicated to revolutionizing the transition from campus to career by enhancing how students learn, practice, and achieve career success. The platform addresses the gap between academic education and practical employability with advanced AI, a student-centric approach, and career-focused deliverables. By empowering students with the skills and insights needed for real-world success, CrackTheCampus stands as a leader in the education technology space. The organization is committed to driving innovative solutions to prepare students for professional excellence.

Location: Singasandra, Bengaluru

Job Type: Full-Time Salary: 60,000 - 1,00,000 per month (Based on Experience & Portfolio)

Are you obsessed with what makes content go viral Do you live and breathe Instagram Reels, YouTube Shorts, and LinkedIn video, not just as a user, but as a creator who understands the science behind the scroll

We are looking for an experienced and wildly passionate Social Media Content Creator to own our social presence. This isn't just about posting; it's about building a community, sparking conversations, and creating content that not only gets seen but gets results. You will be the creative engine that drives brand awareness and contributes directly to our growth.

• Strategy & Ideation: Develop and execute a cutting-edge social media content strategy aligned with our marketing goals. You'll spend time every day identifying trends, new formats, and opportunities we can't afford to miss.
• End-to-End Content Creation: Ideate, script, shoot, and perform basic edits for engaging short-form and long-form video content tailored for platforms like Instagram, LinkedIn, YouTube, and more.
• Performance-Driven Creativity: Create compelling visual and video assets for paid marketing campaigns, working closely with our performance marketing team to drive measurable conversions (sign-ups, demo requests, etc.).
• Calendar & Community Management: Own the social media content calendar, ensuring a consistent and high-quality stream of content. You'll also be our voice in the comments and DMs, engaging with our audience to build a loyal community.
• Analyze & Optimize: Track, analyze, and report on social media performance. Use data to understand what's working, what's not, and how we can improve to consistently hit our engagement and conversion goals.
• Influencer Collaboration: Identify and manage relationships with influencers and partners to amplify our brand message.

• Experience: 3-6 years of proven experience as a Social Media Manager, Content Creator, or a similar role, preferably in a startup or agency environment.
• A Proven Track Record of Engagement: This is a must. You have a portfolio demonstrating your ability to create social media content that consistently achieves 25,000 - 50,000+ organic views.
• Conversion-Focused Creativity: You have clear examples of how your creative work has been used in marketing campaigns that resulted in measurable business outcomes (e.g., increased lead generation, sales, or user acquisition).
• Technical Mastery: A deep, almost obsessive understanding of social media algorithms and the technicals of creating engaging contentyou know exactly what hooks to use in the first 3 seconds, how to use trending audio effectively, and the importance of pacing and captions.
• Skilled & Self-Sufficient: Proficient with mobile video editing tools (e.g., CapCut, InShot) and comfortable being both behind and in front of the camera.
• Pure Passion: A genuine love for social media and storytelling. You are constantly learning and experimenting.

• Direct Impact: See your work directly influence the growth and success of a mission-driven company.
• Creative Freedom: We trust our experts. You will have the autonomy to experiment, innovate, and build our social presence from a strong foundation.
• Growth Opportunity: As one of the core members of our marketing team, you'll have immense opportunities for professional and personal growth.
• Competitive Compensation: We offer a salary of 60,000 to 1,00,000 per month, commensurate with your experience and the power of your portfolio.