Social Media Content Creator

Content Creator Social & Short-Form Video

About Supertails

Supertails is building India's most loved pet-care brand by showing up as the friendly neighbourhood pet parent. On social media, we exist to make pet parenting feel lighter, warmer, more informed and less lonely, while staying credible when it truly matters.

Role Overview

We're looking for a Content Creator who lives and breathes content- someone who can independently ideate, create and execute short-form videos and social content that pet parents save, share and come back to.

This role is not about waiting for briefs. It's about deeply understanding pet parents, spotting relatable insights, and turning them into high-performing content across Instagram and other social platforms. You'll own end-to-end social content creation, from insight to idea to execution, while staying true to Supertails voice.

What You'll Do

Content Ideation & Strategy

Generate pet-parenting insights rooted in real-life struggles, joys and moments

Create content for key Supertails personas

Translate insights into reels, statics, memes and carousels, prioritising low-effort, high-relatability formats

Short-Form Video Creation

Independently shoot, edit and publish short-form videos (Reels-first mindset)

Own execution end to end- scripting, filming, editing and captions

Create content that feels native, authentic and trend-aware

Adapt formats to topical moments, trends and cultural conversations while keeping the brand lens intact

Copywriting & Brand Voice

Write captions and hooks that are friendly, warm, witty and relatable

Balance fun, quippy content with moments where the brand needs to sound calm, capable and reassuring (vet care, health, emergencies)

Maintain Supertails tone:

Social Media Ownership

Work closely with the marketing team to align content with campaigns, partnerships and topical moments

Participate in monthly retros to understand what worked, what didn't and why

What We're Looking For

Must-Haves

24 years of experience in social media content creation

Proven experience in:

Short-form video creation

Copywriting for social

Instagram-first content execution

Ability to work independently- from idea to execution

Strong instinct for what drives saves, shares and engagement

Must be a pet parent (dog/cat)