Social Media Content Creator

Function: Social Media, Content Creation, Brand Marketing & Communications

Reporting to: Brand Design Director

Location: Bangalore (Work from office only)

Working Hours: Monday to Saturday, 11:00 am to 8:00 pm

About Vedantu

Vedantu is India's leading online and offline tutoring platform, enabling students to learn from

some of India's best teachers. With over 2000 teachers, the platform has delivered more than 2

million hours of teaching to over 12 million students across 10,000+ cities in 30+ countries.

Vedantu offers personalized, interactive learning experiences and is also present offline in 75+

Indian cities through Vedantu Learning Centres.

Founded by IITians, Vedantu stands for Veda (Knowledge) and Tantu (Network) - symbolizing a

Knowledge Network that provides access to quality education anytime, anywhere.

About the Brand Design Team

The Brand Design team is Vedantu's in-house creative powerhouse - shaping the brand's

identity and storytelling across platforms and formats. From logos, videos, and brand campaigns

to digital assets, OOH, and social media, the team comprises talented graphic designers,

writers, filmmakers, editors, and creative strategists. We're pushing the boundaries of how an

education brand is seen, felt, and remembered.

Purpose of the Role

We are looking for a Social Media Content Producer (Instagram) to own and grow Vedantu's

Instagram handle, @vedantu_learns. This person will ideate, create, and publish engaging

content that reflects Vedantu's brand personality, drives engagement with students and parents,

and builds a strong, authentic presence on Instagram.

The ideal candidate is deeply familiar with Instagram trends, reels, memes, and storytelling

formats, and can balance creativity with brand consistency.

Key Responsibilities

Content Creation & Publishing

Plan, script, shoot, and edit content (reels, posts, carousels, memes, stories)

tailored for Instagram

Publish content regularly with a sharp sense of timing (especially for moment

marketing)

Experiment with trending formats, sounds, and visual styles while staying true to

the brand tone

Strategy & Planning

Build a monthly Instagram content calendar aligned with campaign goals,

launches, and topical moments

Identify and leverage trends, hashtags, and cultural moments relevant to

students and parents

Collaborate with the Brand Design team to ensure cohesive storytelling

Community & Engagement

Monitor audience comments, reactions, and DMs to identify opportunities for

engagement

Create interactive content (polls, Q&As, quizzes) to drive community participation

Analytics & Optimization

Track and report on content performance (reach, engagement, saves, shares)

Use insights to optimize future content for higher impact

Key KRAs

Consistent publishing cadence on Instagram

Growth in engagement (likes, shares, comments, saves)

Increase in follower base with authentic, high-quality content

Effective use of moment marketing & trending formats

Strong brand presence among students & parents

Skills & Qualifications

Must Have

24 years of experience in social media content creation (Instagram focus preferred)

Strong understanding of the Instagram ecosystem: reels, memes, trends, stories,

hashtags

Hands-on skills in shooting and editing content (mobile-first + tools like CapCut,

Premiere Rush, Canva, etc.)

A strong sense of humor, relatability, and youth culture

Ability to write engaging captions, hooks, and micro-copy

Familiarity with social media analytics and insights

Good to Have

Background in design, communication, or media studies

Experience with student/youth-focused brands

Knowledge of EdTech or education marketing

Experience working in a fast-paced content team

Why Join Us

Vedantu's Instagram is the brand's frontline voice for millions of students and parents. This is

your chance to be the face behind the content - to experiment, create, and engage with a

vibrant community while shaping how education feels online. If you love memes, reels, and

• storytelling as much as you love great design and strategy, this role is for