Bengaluru, Karnataka | Full-time | 2–4 years
About Yogabar
Yogabar, now a part of ITC, is one of India's leading health food brands. We make high-protein, clean-label nutrition accessible, enjoyable, and part of everyday life. With a strong focus on innovation and consumer-first thinking, we're redefining how India eats.
About The Role
We're looking for a sharp, culturally tuned digital marketer to own Yogabar's presence across social media, influencer partnerships, and website content.
This isn't a scheduling role. It's a creative, ownership-driven role where you'll shape how Yogabar shows up online. You'll work closely with our in-house creative team and collaborate with the Brand Manager to ensure everything ladders up to the larger brand story.
What You'll Own
Social Media
- Own and execute Yogabar's social media calendar across Instagram, YouTube, and LinkedIn
- Spot trends, formats, and cultural moments—turn them into content, fast
- Track competitor strategies, extract insights, and implement best practices
- Measure performance, track impact, and continuously optimize
- Drive engagement through comments, replies, and community interactions
- Work with ORM agencies to manage conversations across platforms like Reddit
Influencer & Creator Marketing
- Identify and onboard influencers across fitness, food, and lifestyle (nano to mid-tier)
- Own the entire influencer lifecycle: scouting → outreach → briefing → execution → reporting
- Build strong creator relationships and drive meaningful collaborations
Website & Ads Content
- Support creative production for Meta ads (agencies, creators, shoot planning, delivery)
- Work with the D2C Growth team to align website content with ad funnels
- Contribute to high-converting content across landing pages and campaigns
What We're Looking For
- 2–4 years of experience in digital/social marketing (D2C/FMCG preferred)
- Hands-on experience managing influencer campaigns end-to-end
- Creative-first mindset — strong instincts for content, copy, or video
- Ability to write clear briefs and give sharp, actionable feedback
- Deep understanding of Instagram, LinkedIn, and YouTube (and how they actually work)
- Comfortable with data — you track, analyze, and iterate
- Strong stakeholder management and negotiation skills
Bonus Points If You
- Are curious about AI in marketing (content, analytics, trendspotting)
- Understand how discovery is evolving (LLMs, AI search, etc.)
- Enjoy working with tools like Shopify, WordPress, or building microsites
Why Join Us
- High ownership, high impact role
- Work closely with a fast-moving, creative team
- Be part of a brand that's genuinely shaping better food habits in India
