Job Title: SEO Specialist
Location: Chennai, Ambattur
Experience: 2-5 Years
Job Summary
We are looking for
SEO Specialist to lead and execute SEO-focused growth initiatives. The role involves driving organic search performance through content strategy, technical SEO implementation, and continuous optimization. The ideal candidate is passionate about search engine optimization, analytics, and project management, and enjoys collaborating with cross-functional teams to educate and implement SEO best practices.
Key Responsibilities
- Perform ongoing SEO optimization activities, including backlink management, keyword research, and on-page optimization.
- Create, manage, and maintain SEO-related accounts such as Google Business Profile, Google Analytics, and Google Search Console.
- Identify and implement opportunities to improve organic search traffic and website rankings.
- Monitor website performance and troubleshoot indexing, crawl, and ranking issues.
- Implement both on-page and off-page SEO strategies to improve website visibility and performance.
- Stay up to date with search engine algorithm updates, industry trends, and SEO best practices.
- Respond to and manage client communications via email in a timely and professional manner.
- Track SEO metrics, analyze performance data, and provide actionable insights and recommendations.
- Manage multiple SEO projects simultaneously while meeting deadlines.
Required Skills & Qualifications
- Minimum 2 years of hands-on experience in Search Engine Optimization.
- Strong experience with Google Business Profile, Google Search Console, and Google Analytics (certifications preferred).
- Ability to perform basic to advanced on-page optimization across various website platforms.
- Experience monitoring and implementing on-page and off-page SEO techniques.
- Ability to diagnose and resolve website indexing and technical SEO issues.
- Hands-on experience with Content Management Systems (CMS) such as WordPress.
- Strong organizational and multitasking abilities.
- Positive, enthusiastic attitude with an entrepreneurial mindset.
Basic Qualifications
- 2+ years of SEO experience.
- Bachelor's degree in Marketing, Business, or a related field preferred, or equivalent practical experience.
Preferred Qualifications
- Experience implementing SEO strategies for large or global websites.
- Strong understanding of search engine ranking factors and current SEO best practices.
- Solid knowledge of SEO fundamentals including keyword research, search intent, content optimization, crawlability, mobile friendliness, and page speed optimization.
- Understanding of technical SEO concepts such as structured data, HTML, CSS, JavaScript, and information architecture.
- Experience using enterprise SEO tools such as Google Search Console, Screaming Frog, Botify, or similar platforms.
- Experience with CMS platforms such as WordPress and Adobe Experience Manager (AEM).
- Strong analytical skills with the ability to interpret data and translate insights into business recommendations.
