SEO Specialist (B2B)

Key Responsibilities

• Develop and execute advanced SEO strategies (on-page, off-page, technical).
• Perform keyword research, competitor analysis, and site audits.
• Plan, run, and optimize Meta Ads (Facebook & Instagram).
• Manage LinkedIn Ads focused on B2B lead generation and brand visibility.
• Create optimized landing pages and improve conversion rates.
• Set up analytics, tracking (UTM, pixels), and performance dashboards.
• Collaborate with sales teams to align campaigns with B2B goals.
• Monitor KPIs and prepare detailed performance reports.
• Conduct A/B testing to improve campaign effectiveness.

Required Skills

• 36 years of hands-on experience in SEO + Meta Ads + LinkedIn Ads
• Strong understanding of B2B lead generation funnels
• Expertise in Google Analytics, Search Console, Ads Manager, and LinkedIn Campaign Manager
• Proficiency in keyword tools (Ahrefs, SEMrush, Ubersuggest)
• Experience in retargeting, conversion optimization & budget management
• Strong analytical and communication skills