Job Title: SEO Specialist
Exp: 8-10 Years
Location: Bangalore
Skills Summary: SEO Expert with Adobe Analytics & Adobe Target Experience
Preferred Qualifications:
- 8-10 yrs of relevant experience.
- Bachelor's degree with a strong technical background in web development, SEO and digital marketing. MBA preferred.
Key Responsibilities:
- Develop and execute SEO strategies to improve organic traffic and search rankings.
- Conduct keyword research, competitive analysis, and content optimization.
- Monitor and analyze website performance using Adobe Analytics and Google Search Console.
- Use Adobe Target for A/B testing and personalization to improve user experience and conversion rates.
- Optimize website structure, metadata, and internal linking for search engine visibility.
- Implement technical SEO best practices, including site speed optimization, mobile-friendliness, and structured data.
- Manage off-page SEO strategies, including link-building and digital PR.
- Collaborate with content teams to ensure SEO-friendly content creation.
- Stay updated on Google algorithm updates, search engine trends, and best practices.
- Generate SEO performance reports and provide insights for continuous improvement.
Requirements & Skills:
- Proven experience as an SEO Specialist, SEO Analyst, or similar role.
- Hands-on experience with Adobe Analytics for website traffic analysis.
- Expertise in using Adobe Target for A/B testing and personalization.
- Strong understanding of SEO principles, search engine algorithms, and ranking factors.
- Deep expertise in SEO, SEM, PPC, A/B testing, Personalization
- Experience in running A/B tests and multivariate tests
- Proficiency in Google Search Console, Google Analytics, Ahrefs, SEMrush, SERanking and Moz.
- Experience with HTML, CSS, JavaScript, and schema markup for SEO optimization.
- Familiarity with CMS platforms like WordPress, Adobe Experience Manager (AEM), or Shopify.
- Strong analytical and problem-solving skills.
- Excellent communication and ability to work with cross-functional teams.
- Skilled in creating presentations for executive reviews
- Familiarity with SDLC, Agile methodology
Experienced on the following tools:
- SE Ranking (Preferred), SEMRush, or any other SEO tool
- Data Dog, Google Page Speed Insights, Lighthouse, GTMetrix
- Adobe Experience Manager (Sites and Assets)
- Adobe Analytics and Google Analytics
- Google Search Console, Google Tag Manager
- Google Ads, LinkedIn Ads
- Adobe Photoshop
