Roles & Responsibilities:
- B2B SEO Strategy:Comprehensive planning, technical audits, on-site optimizations, and link-building specific to B2B.
- Keyword Research:Identify relevant keywords and search trends and integrate them strategically into website content for improved organic search rankings.
- On-page SEO:Implement on-site SEO strategies, including meta-data optimization, schema markup, and site speed enhancements.
- Off-page SEO:Develop a B2B-specific link-building strategy, identify authoritative opportunities, enhance backlink profiles, and monitor for toxic links to maintain link health.
- Technical SEO:Work closely with developers to ensure proper implementation of technical SEO aspects, such as site speed optimization, mobile responsiveness, schema markup, and AI-generated metadata.
- Content Optimization:Collaborate with content teams for SEO compliance, conduct keyword research, and recommend website adjustments to enhance SEO rankings.
- Competitor Analysis:Analyze competitors SEO strategies, identifying opportunities for differentiation and improvement.
- AI in SEO:Mastery in using AI for image/video optimization, voice search, chatbots, link-building, and strategy creation.
- Visualization & Reporting:Skilled in presenting SEO data clearly to stakeholders.
- Local SEO with AI:Familiarity with AI applications for local search optimization, including geo-tagging, local intent optimization, and enhancing local business listings.
- AI-Driven Strategy:Develop and execute innovative SEO strategies that incorporate AI and machine learning techniques to optimize website content, structure, and user experience.
- Data Analysis:Monitor and analyze website performance, organic traffic trends, and user behavior, providing actionable insights for continuous improvement.
- Algorithm Updates:Stay up to date with latest B2B SEO trends and practices, search engine algorithm changes and trends in AI and machine learning in the SEO landscape, adapting strategies as needed.
- Natural Language Processing (NLP):Apply NLP techniques to enhance on-page SEO elements, including meta descriptions, headers, and other content components.
Qualifications:
- Bachelors degree in marketing, Business, or a related field.
- 5+ years proven B2B SEO experience, preferably in IT & Services or related roles.
- Deep knowledge of the B2B digital landscape and audience-specific SEO strategies.
- Expertise in setting up and using popular SEO tools (e.g., Moz, SEMrush, Google Analytics 4, Google Search Console, Google Tag Manager).
- Strong understanding of web analytics, A/B testing, and metrics-driven SEO.
- Excellent communication, analytical, and project management skills.
- Proficient in HTML, CSS, and other relevant web technologies.
