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Job Title: SEO Executive
Location: Juinagar, Navi Mumbai
Experience: 2 to 3 Years
Salary: 3.5 to 4 LPA
Key Result Areas (KRAs):
1. On-Page SEO Execution
Responsibilities-
- Execute day-to-day SEO tasks as per the approved SEO roadmap
- Implement on-page recommendations such as:
- Meta titles & descriptions
- Header tags (H1H6)
- Internal linking
- Image optimization (alt text, compression)
- URL optimization and redirects
- Coordinate with the website/development team for SEO implementations
- Verify and QA on-site changes implemented by the website team
- Maintain trackers for:
- On-page updates
- SEO fixes implemented
- Pending SEO tasks
- Assist in content optimization from an SEO perspective
- Support technical SEO audits using tools (under guidance)
Success Metrics
- Timely execution of assigned SEO tasks
- Reduction in on-page SEO errors
- Improvement in keyword rankings and page performance
2. Off-Page SEO & Link Building
Responsibilities-
- Perform competitor backlink analysis to identify link opportunities
- Build and maintain a backlink tracker including:
- URLs
- Anchor text
- Domain metrics
- Link status
- Identify, shortlist, and outreach to relevant websites, blogs, and publishers
- Follow up with webmasters and content owners to secure backlinks
- Support negotiation and closure of link placements (as per guidelines)
- Maintain and update a database of webmaster and publisher contacts across niches
- Ensure link quality aligns with SEO best practices (white-hat only)
Success Metrics
- Number of quality backlinks acquired
- Improvement in domain authority and referral traffic
- Accuracy and hygiene of link trackers
3. SEO Campaign & Promotion Support
Responsibilities-
- Support SEO-led campaigns, content promotions, and seasonal initiatives
- Track SEO impact of campaigns on rankings and organic traffic
- Assist in keyword research for blogs, landing pages, and campaigns
- Share execution updates and performance insights with the team
4. Reporting & Documentation
Responsibilities-
- Maintain SEO trackers, reports, and documentation
- Assist in preparing weekly/monthly SEO performance reports
- Record and circulate MoMs for internal SEO discussions when required
- Ensure all SEO work is properly documented and traceable
Success Metrics
- Accuracy and timeliness of reports
- Clear documentation of tasks and outcomes
5. Collaboration & Learning
Responsibilities-
- Work closely with:
- Content team
- Web/development team
- Follow SEO best practices and internal quality standards
- Continuously learn and upskill on SEO tools, updates, and trends
Required Skills & Competencies:
- Strong attention to detail and execution focus
- Basic analytical and problem-solving skills
- Ability to follow processes and meet timelines
- Clear written and verbal communication
- Willingness to learn and adapt to new tools
Tools & Platforms (Working Knowledge):
- Google Analytics
- Google Search Console
- SEMrush / Ahrefs
- Screaming Frog
- CMS platforms (WordPress or similar)
- Google Docs, Sheets, Slides / Excel, PowerPoint
