Roles and Responsibilities
- Develop, implement, and manage comprehensive SEO strategies to improve organic search rankings and drive website traffic.
- Conduct keyword research and analysis to identify growth opportunities.
- Optimize on-page elements including meta tags, titles, descriptions, and website content.
- Develop and execute link-building strategies to enhance domain authority and page rankings.
- Monitor and analyze website performance using SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
- Stay updated on SEO trends, algorithm changes, and best practices.
- Collaborate with content creators to ensure SEO best practices are applied across all content.
- Conduct technical SEO audits and work with the development team to implement improvements.
- Track, report, and analyze SEO performance metrics and recommend actionable strategies.
- Manage and mentor junior SEO specialists, if applicable.
