Sr. SEO Executive

Experience: 58 Years

Location: Andheri East, Mumbai (Work from Office)

Reports To: SEO Team Lead / Head of Digital

About the Role

The Senior SEO Executive leads SEO execution across key client portfolios, integrating technical, content, and analytical expertise. The role requires deep hands-on skills in strategy deployment, reporting, and mentoring junior team members, driving consistent improvement in visibility, engagement, and conversions.

Key Responsibilities

Develop and execute advanced SEO strategies across multi-industry clients (BFSI, IT/ITES, Real Estate, Hospitality, Education, Automotive, Lifestyle, Healthcare, FMCG, Consumer Brands).

Conduct advanced keyword mapping, SERP feature analysis, and content optimization planning.

Audit websites for crawl issues, page performance, mobile responsiveness, and schema accuracy.

Manage and analyze data using GA4, Search Console, Tag Manager, and other analytics suites.

Oversee link-building quality, anchor text diversity, and digital PR collaboration.

Lead monthly reporting cycles with insights and growth recommendations.

Introduce automation and AI-assisted workflows for research, clustering, content ideation, and SEO forecasting.

Support client meetings and presentations, translating performance data into strategic insight.

Mentor SEO Executives and contribute to process optimization within the team.

Required Skills

Expert in SEO analytics, site architecture, and competitive analysis.

Hands-on experience with tools: Ahrefs, Screaming Frog, Semrush, SurferSEO, Ubersuggest, and GA4, amongst others.

Solid grasp of keyword strategy, topical authority building, and E-E-A-T principles.

Understanding of AI-driven search (Gen-AI SEO, SGE optimization, and prompt engineering).

Intermediate proficiency in HTML/CSS and WordPress CMS.

Strong reporting, presentation, and client communication skills.

KPIs

Organic traffic and keyword visibility uplift across client portfolio.

Growth in client organic lead generation metrics.

Successful resolution of technical SEO issues (audit compliance 95%).

Implementation of AI-augmented SEO deliverables.

Contribution to cross-functional SEO-content alignment success.