Senior Marketing Specialist

ABOUT STAHL COOKWARE

Stahl is a fast-growing premium Indian cookware brand. We are a design-forward manufacturing company headquartered in Pune. We believe that great cooking begins with great tools. We make products that earn a place in kitchens for a lifetime.

THE ROLE

We're looking for a Senior Marketing Specialist, a cross-functional marketer who can turn ideas into impact. From crafting content calendars and managing social media to building influencer campaigns, handling ORM, coordinating dealer communications, and supporting brand partnerships. You'll play a pivotal role in shaping Stahl's voice and driving engagement across every touchpoint. This role demands a mix of creativity, ownership, and operational precision. You'll collaborate with design, content, and PR teams to deliver marketing campaigns that are consistent, compelling, and on-brand.

WHAT YOU WILL DO

Social Media Management & Execution

• Plan and maintain a monthly social media calendar aligned with the brand's larger content and campaign goals.
• Schedule, upload, and post content across all social channels (Instagram, Facebook, YouTube, and LinkedIn).
• Align content from main campaigns into a platform-wise SM calendar ensuring consistency and timeliness.
• Track performance metrics such as engagement, reach, saves, and follower growth using Meta dashboards.
• Share regular performance reports and insights for optimization.

Influencer Marketing & Collaboration

• Create influencer briefs and coordinate campaign execution and follow-ups.
• Build and manage influencer relationships across retainer, one-time, and regional tiers (existing + new).
• Track campaign deliverables, timelines, and content approvals.
• Collaborate with creators to produce authentic, brand-aligned content that strengthens Stahl's digital presence.

Marketing Analytics & Insights

• Track and consolidate performance across social media, influencer campaigns, PR, partnerships, and digital marketing using platform dashboards and reports.
• Read campaign data to identify trends, highlight key learnings, and recommend simple optimizations based on performance.
• Assist in preparing monthly marketing dashboards, campaign reports, and post-campaign analysis.
• Monitor key marketing metrics such as engagement, reach, CTR, website traffic, earned media, influencer performance, and campaign ROI.
• Work closely with the Brand & Marketing Manager to translate campaign data into actionable insights for future planning.

Online Reputation Management (ORM)

• Monitor brand mentions, reviews, and customer interactions across social media, e-commerce, and WhatsApp.
• Respond to customer queries, feedback, and complaints in a timely, professional manner.
• Share actionable insights with teams to improve content, communication, and product perception.

UGC & Community Building

• Source authentic user-generated content (testimonials, reviews, and lifestyle shots) for digital use.
• Build and manage online communities on WhatsApp, Facebook, and Instagram to strengthen customer engagement.
• Encourage repeat interaction through value-driven storytelling and product education.

PR, Media & Partnerships

• Support PR agency coordination from brief creation to deliverable tracking and coverage monitoring.
• Maintain relationships with media outlets, freelancers, and journalists to ensure consistent brand visibility.
• Collaborate with partner brands and agencies for co-marketing, joint campaigns, and strategic alliances.

WHAT WE ARE LOOKING FOR

• Experience: 3-4 years in marketing, social media, or brand communication (preferably D2C or lifestyle brand).
• Digital Tools: Proficiency in Meta Business Suite, Google Analytics (GA4), Hotjar, and CRM tools.
• Influencer & ORM Management: Hands-on experience in managing influencer partnerships and customer interactions.
• Coordination: Ability to manage multiple projects, agencies, and internal teams simultaneously.
• Reporting: Competence in campaign reporting and performance analysis.

WHAT WE OFFER

• Opportunity to be part of a brand that transforms kitchens into spaces of joy, not just utility. Here, you will find the environment and trust to push boundaries and create work you can truly be proud of, work that becomes a meaningful part of people's lives.
• Simple, low-hierarchy culture with open and honest collaboration across levels, where ownership comes with responsibility and grows with you.
• We ensure a way of working that respects life beyond work along with competitive compensation, other benefits.

If this resonates with you, we'd love to hear from you. Apply through the LinkedIn job link or share your profile with us directly on [Confidential Information]

We are an equal opportunity employer that values diverse perspectives and the strength they bring to our teams. We are committed to building an inclusive workplace and do not discriminate on the basis of race, religion, colour, ancestry, national origin, caste, gender, gender identity or expression, sexual orientation, age, disability, medical condition, pregnancy, genetic information, marital status, or any other protected characteristic.

www.stahlkitchens.com

Stahl Kitchens (@stahl_india)