About the job:

Please note: This is an on site position in Kharadi, Pune.

Timings: 6 PM - 3 AM

Remote/Hybrid options are not available.

Notice Period - Immediate joiners or those with a maximum notice period of 30 days are preferred.

We're a fast-growing AI startup with a fast-paced, ambitious culture. Our team often works long hours (at times 12 hours a day, 6 days a week), similar to other high-growth tech companies. If you thrive in this kind of environment, we'd love to hear from you.

About Jeeva.ai:

Jeeva AI is a superhuman Agentic AI that takes the grunt work out of sales, autonomously discovering and enriching high intent leads, crafting hyper personalized outreach, managing smart follow-ups, and handling objections so your reps focus on what they do best: closing deals.

Trusted by 500+ B2B companies to generate over $50 M in pipeline, Jeeva delivers a consistent 24/7 revenue engine and gives you 50 qualified prospects free during your demo.

As a dynamic startup we are backed by Alt Capital (founded by Jack Altman & Sam Altman), Marc Benioff (CEO Salesforce), Gokul (Board Coinbase), Bonfire (investors in ChowNow), Techtsars (investors in Uber), Sapphire (investors in LinkedIn), Microsoft with $4.5M ARR in just 9 months after launch, we're not just growing - we're thriving and making a significant impact in the world of artificial intelligence.

About You:

Experience: You have 5+ years of experience in influencer marketing, brand partnerships, or community management—ideally for consumer tech, subscription apps, or PLG products. You've helped build a brand by working closely with influencers, creators, and online communities.
Creator-Centric: You live and breathe social media. You're deeply familiar with platforms like Instagram, TikTok, YouTube, Reddit, and Discord, and you understand how to identify, engage, and activate micro- and macro-influencers across niches.
Community-Builder at Heart: You believe real growth happens when users feel seen, heard, and part of something. You're passionate about building relationships—whether with creators, superfans, or everyday users—and turning them into brand advocates.
Scrappy & Strategic: You can source and manage creator partnerships on a tight budget while still thinking big about long-term brand equity and community-led growth.
PLG Mindset: You get the product-led growth motion—driving adoption and retention through user-generated content, social proof, and organic brand awareness. You know how to connect creators to product experiences.
Data-Informed, Not Data-Blind: You're fluent in campaign analytics, influencer KPIs (like reach, engagement, CTR), and know how to use tools like Upfluence, HypeAuditor, or GRIN. You track performance but never lose sight of the human side of influence.
B2C Energy: You understand how to speak to mainstream consumers, simplify messaging, and tap into pop culture, trends, and memes—without feeling off-brand.

What You'll Be Doing:

Influencer Sourcing & Sign-Ups: Identify and outreach to influencers across TikTok, Instagram, YouTube, and emerging platforms. Build and manage a creator pipeline, negotiate partnerships, and sign up creators to promote the product—both paid and gifted.
Influencer Campaigns: Source, onboard, and manage paid and organic influencer partnerships across TikTok, YouTube, Instagram, and niche creator platforms—aligned with product launches, seasonal moments, and growth goals.
Community Activation: Design and run programs to engage existing users, superfans, and early adopters—turning them into ambassadors through referral programs, early-access drops, or UGC contests.
Creator Relationship Management: Build long-term relationships with creators and their managers. Maintain an up-to-date CRM or database of creators across tiers and verticals.
Campaign Execution & Tracking: Own end-to-end execution of influencer and community campaigns—including briefing, content approvals, publishing coordination, and KPI tracking.
Platform Presence: Monitor and engage in relevant online communities—Reddit, Discord, niche Facebook groups, etc.—to spark conversations, surface insights, and grow brand visibility authentically.
Collaboration Across Teams: Work with content, product, and customer success teams to identify and promote moments of community love, virality, and feedback loops.
Trendspotting: Stay on top of cultural and creator trends. Be the first to know what's working, what's cringey, and what's next. Act fast and adapt content/campaigns accordingly.

Success Metrics:

You'll know you're winning when:

Influencer campaigns consistently achieve >5% engagement rates and drive qualified sign-ups or app installs.
Cost per creator conversion trends down month-over-month through smarter targeting and negotiations.
User-generated content (UGC) volume increases by 30–50% QoQ.
Organic brand mentions and sentiment improve across social and community platforms.
Active community participation (Discord, Slack, LinkedIn, subreddit, etc.) grows week-over-week.
Top-performing creators become long-term brand partners with repeat collaborations.
Your efforts directly impact activation, retention, or referral KPIs tracked in the product funnel.

Senior Performance Marketing Specialist - JG

Senior Influencer Marketing Specialist (B2C/PLG SaaS Subscription)