What you will own
- Pipeline and revenue contribution. You own marketing-sourced and marketing-influenced pipeline. Marketing's primary measure of success is its contribution to qualified pipeline and revenue — not awareness or activity for its own sake.
- The positioning. You own how Strobes is positioned and differentiated as the agentic pentesting and exposure validation platform for technical security buyers.
- The demand engine. You build the repeatable, multi-channel system that generates and converts demand across the funnel.
- The team and budget. You lead, grow, and structure the marketing team, and you own the budget and martech stack.
Key responsibilities
Demand generation & pipeline
- Own marketing-sourced pipeline and its contribution to revenue; set and hit quarterly pipeline targets aligned to sales capacity.
- Build and run integrated demand programs across paid media, SEO/AEO and content, webinars and CISO events, lifecycle email and nurture, retargeting, and partner / co-marketing.
- Stand up account-based marketing (ABM) for target enterprise accounts and orchestrate it tightly with BDRs/SDRs and account executives.
- Own the full lead lifecycle — capture, scoring, routing, and MQL → SQL → pipeline conversion — in HubSpot, with standardized SQL definitions and clear SLAs agreed with sales. Closing the assignment-and-conversion leak in the funnel is an explicit priority of this role.
Product marketing & positioning
- Own messaging and positioning for the platform
- Drive launches and packaging narratives; translate technical capability into clear buyer value, anchored in real proof.
- Build sales enablement that wins — decks, battlecards, one-pagers, demo scripts, and ROI / business-case tools.
Sales & go-to-market alignment
- Partner with sales leadership and the BDR/SDR teams (India and U.S.) on territory plans, target-account lists, and outbound campaign alignment — including hiring-signal-based outbound to AppSec/product-security leaders.
- Define and own a shared set of funnel metrics and a single source of truth for pipeline reporting across marketing and sales.
Brand, content & digital
- Own the brand, narrative, website, and content engine, and steer the existing content, social, and design team toward pipeline outcomes — not traffic for its own sake.
- Grow organic and AI-search visibility (SEO / AEO / GEO), founder-led thought leadership, and analyst / influencer relations relevant to security buyers (including Gartner and Tier-2 firms).
Team leadership & operations
- Lead, coach, and develop the marketing team across content/PMM, brand & social, SEO/AEO, marketing ops, and design.
- Own the marketing budget, the martech stack (HubSpot, Apollo, Smartlead, and adjacent tools), and operational rigor.
- Establish dashboards and a clear weekly / monthly reporting rhythm to the CEO and leadership team.
What we're looking for
Must-have
- 5–8+ years in B2B marketing, including 1+ years leading a marketing function as a manager at a B2B SaaS company.
- A proven track record scaling a sales-led, enterprise or mid-market motion — you have owned a pipeline / revenue number, not just brand or awareness goals.
- Deep, hands-on demand generation and ABM expertise across paid, SEO/content, events/webinars, and lifecycle nurture.
- Experience feeding and partnering with a BDR/SDR and AE motion, fluent in shared funnel metrics, SQL definitions, and sales alignment.
- HubSpot (or comparable) proficiency; genuinely data-driven and comfortable owning the funnel, attribution, and reporting.
- A player-coach who sets strategy and executes, and who thrives in a lean team without a large org beneath them.
- Excellent communication and executive presence — able to earn the trust of founders, sales, and a technical audience.
- Multi-region go-to-market experience (U.S., or U.S. + international).
Strongly preferred
- Cybersecurity, infrastructure, or devtools / technical-audience B2B background, with familiarity with CISO / AppSec / DevSecOps buyers.
- Experience marketing a security product and sharpening positioning against established categories and incumbents.
- Experience scaling marketing through a growth stage (roughly Series A → B and beyond) and building team and process from a lean base.
- Hand on working with Analysts at Gartner / Forrester
- A thorough knowledge on AEO / GEO and AI-search optimization experience.
Why join
- Own marketing end to end at a fast-growing enterprise security company with a differentiated, fully AI-driven CTEM platform.
- A direct line to the CEO, real budget, and genuine ownership of strategy and outcomes.
- The chance to build the function, hire your team, and sharpen positioning in a fast-moving part of the security market.
