Company Description
IIFL Home Loans is a leading fintech nbfc based in Gurugram. We specialize in unlocking affordable and sustainable housing solutions, with a focus on lower-income and economically weaker sections. Our loan processes are fully digital and paperless, with quick approvals within 30 minutes. We actively contribute to the Government's #HousingForAll mission by providing home loans and facilitating the Credit Linked Subsidy Scheme under the Pradhan Mantri Awas Yojana. We have also launched Kutumb, a platform to educate and promote sustainable affordable housing.
Role Description
This is a full-time on-site role for a Senior Marketing Manager. The Senior Marketing Manager will be responsible for overseeing and executing marketing strategies, managing marketing campaigns, conducting market research, analyzing customer data, and collaborating with cross-functional teams. They will also be responsible for developing and implementing digital marketing initiatives and managing social media platforms.
Qualifications
- Proven experience in marketing strategy and campaign management
- Strong analytical and problem-solving skills
- Experience in tools like clevertap, hotjar etc
- Knowledge of digital marketing automation tools including hubspot, zoho, social media, and content marketing
- Familiarity with CRM software and marketing automation tools
- Experience in building dashboards, funnels, reporting using tools like PowerBi etc.
- Ability to work collaboratively in a cross-functional team
- Experience in the financial services industry is a plus
- Bachelor's degree in Marketing, Business, or a related field
