Senior Performance Marketing Manager

NIIT is a leading Skills and Talent Development Corporation that is building a manpower pool for global industry requirements. The company, which was set up in 1981 to help the nascent IT industry overcome its human resource challenges, today ranks among the world's leading training companies owing to its vast and comprehensive array of talent development programs. With a footprint in over 30 countries, NIIT offers training and development solutions to Individuals, Enterprises and Institutions.

We are looking for an exceptional Head of Performance Marketing to develop a world-class performance marketing operation that can scale our user base across India. You'll be able to lead and grow the team and create a predictable and scalable digital customer acquisition machine. Day to day you'll have full ownership of our paid & Organic media spend, digital channel mix, and its execution and constant testing.

Responsibilities of the Head of Performance Marketing

• Strategy; own our strategy for all media: paid search, paid social and organic campaigns (Adwords, Facebook, LinkedIn, SEO)
• Team Management: lead, motivate and grow the existing team
• Agency Management; be the point of contact with our digital media agency.
• Reporting: be responsible for creating reports and provide analysis around ROI, campaign performance, conversion patterns and website traffic to help optimise all campaigns.
• Performance Analysis: analyse performance and understand the details and effectiveness of each campaign and adopt a continual test and learn approach to all performance marketing activities.
• Data Analysis: drive optimisation plans through analysis of large data sets.
• Budget Management: advise on and allocate digital marketing budgets, constantly analysing spend and recommending changes as necessary to ensure optimisation.

Head of Performance Marketing Requirements

• Successful track record in a performance marketing or digital marketing role.
• Track record of paid spend optimisation across India and channels.
• Experience with building a performance marketing engine across tracking, attribution, automation, and optimisation.
• You have managed team members in the past and are excited about growing a team.
• Experience in the Edtech space would be ideal; however, we are flexible.
• Experience in a high-growth company is preferred Series B onwards.
• Demonstrable hands-on experience with the following: Google Ads, Video, Facebook / Instagram Ads, LinkedIn Ads, Salesforce, Tableau, PowerBI
• Confident with presenting and working in an international environment with various stakeholders.
• Strong knowledge of MarTech and AdTech solutions as well as digital data analytics and programmatic platforms.

Proposed HR Round questions

Career Motivation:

What attracted you to performance marketing, and which aspects of the role do you enjoy the most

Adaptability:

Can you share an example of a time when you had to adjust your strategy quickly due to unexpected challenges What did you learn from that experience

Success Story:

Describe a marketing campaign you're particularly proud of. What do you believe were the key factors in its success

Goal Setting:

How do you define and set clear goals for your marketing efforts, and how do you know when a campaign is successful

Team Collaboration:

Tell us about a time when you worked closely with other teams (like creative, sales, or analytics) to achieve a marketing goal. How did you ensure smooth collaboration

Prioritization:

When managing multiple projects, how do you prioritize your tasks and resources

Industry Awareness:

How do you stay updated with the latest marketing trends and changes in the industry, and how have these insights influenced your work

Leadership Qualities:

In your opinion, what are the most important qualities for a performance marketing leader, and how do you demonstrate these qualities in your work