Essential Functions (Duties and Responsibilities):
- Targeted Messaging:Communicate new offerings through targeted messaging campaigns aimed at existing customers to drive engagement and usage.
- Client Events:Organize and execute targeted client events to foster relationships and showcase product capabilities.
- Market Leadership Messaging:Ensure consistent messaging of athenahealth's market leadership through various forums, including webinars, conferences, and industry publications.
- Digital marketing, SEO, and Web Presence:Enable and enhance SEO strategies to improve the online presence of the product portfolio, driving organic traffic, demand generation, and visibility.
- Rebranding Initiatives:Lead efforts to rebrand product offerings, ensuring alignment with market trends and customer expectations.
- Content Development:Create consistent messaging through success stories, data sheets, pitch decks, and other marketing collateral to support sales and customer engagement.
- Thought Leadership:Position athenahealth as a thought leader in the industry by leveraging AI insights and trends in marketing materials and communications.
- Collaboration:Work closely with cross-functional teams, including Product, Sales, and Customer Success, to align marketing strategies with business objectives.
Education & Experience Required:
- Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred.
- 10+ years of experience in marketing, preferably in the healthcare or technology sectors in the US.
- Proven track record of developing and executing successful marketing strategies that drive customer engagement and revenue growth.
Skills Required:
- Excellent Communication:Strong verbal and written communication skills, with the ability to engage and influence a broad base of internal and external stakeholders.
- Analytical Mindset:Ability to analyze market trends and customer data to in
- form marketing strategies and decisions.
- Project Management:Proven ability to manage multiple projects and priorities in a fast-paced environment, ensuring timely delivery of high-quality outcomes.
- Creative Thinking:Strong creative and strategic thinking skills to develop innovative marketing campaigns and initiatives.
- Collaboration:Ability to work effectively with diverse teams and foster an inclusive environment that encourages collaboration and teamwork.
- Initiative:Takes the initiative to research and find solutions, making confident decisions even in challenging situations.
