Develop and implement a unified search strategy that aligns content SEO, SEM, and technical SEO with digital goals and emerging AI-powered search trends.
Collaborate with global marketing, paid media, and IT teams to ensure content is discoverable, relevant, and responsive to search intent across all user journey stages.
Lead and mentor a team of content SEO specialists, translating insights from keyword research, paid campaign data, and technical audits into actionable recommendations.
Audit and optimize content for on-page SEO best practices, including metadata, internal linking, structured data, and search intent alignment.
Optimize content for AI-generated search environments, incorporating entity-based SEO, structured data, and conversational search strategies.
Maintain performance frameworks, dashboards, and KPI tracking to monitor SEO content impact and communicate progress to stakeholders.
Lead internal training initiatives to build awareness of evolving search behaviors and AI search trends.
