Senior Manager - Growth Marketing & Widget Partnership

Role Overview:

We are seeking a dynamic Growth Marketing & Widget Partnerships Manager to drive customer acquisition, engagement, and retention for our broking business. This role combines data-driven marketing strategies with strategic widget partnerships to accelerate growth and enhance brand presence.

Key Responsibilities

Growth Marketing

• Develop and execute multi-channel growth strategies for retail and institutional broking clients.

• Manage performance marketing campaigns across Google Ads, Meta, LinkedIn, and other financial platforms.

• Optimize funnel metrics (CAC, conversion rates, LTV) through A/B testing and analytics.

• Drive lifecycle marketing initiatives via email, SMS, and app notifications to improve retention.

• Familiarity with MoEngage tool(running campaigns, data analytics and RFM framework)

Partnerships & Alliances

• Identify, negotiate, and manage widget partnerships with platforms, relevant brands related to BFSI sector.

• Build co-marketing programs with platforms to expand reach and generate qualified leads.

• Monitor widget partnership performance and ensure ROI through structured reporting. Analytics & Insights

• Track KPIs across acquisition, engagement, and widget partnership channels.

• Use data to identify growth opportunities and improve campaign efficiency.

• Prepare dashboards and reports for leadership. Collaboration

• Work closely with Product, Sales, and Compliance teams to ensure alignment with regulatory norms.

• Coordinate with agencies and vendors for campaign execution. Requirements 4–10 years of experience in growth marketing, preferably in broking.

• Strong understanding of digital marketing channels and financial customer acquisition.

• Experience in managing widget partnerships and running multi digital channels.

• Proficiency in analytics tools (Google Analytics, CRM, marketing automation).

• Excellent negotiation and relationship management skills.

Preferred Skills

• Knowledge of SEBI regulations and broking industry compliance.

• Familiarity with digital marketing tools and financial ecosystems.

• Ability to thrive in a fast-paced, target-driven environment.