Tiger Analytics is global analytics consulting firm. With data and technology at the core of our solutions, we are solving some of the toughest problems out there. Our culture is modelled around expertise and mutual respect with a team first mindset.
Working at Tiger, you'll be at the heart of this AI revolution. You'll work with teams that push the boundaries of what-is-possible and build solutions that energize and inspire. We are headquartered in the Silicon Valley and have our delivery centres across the globe. The below role is for our Chennai, Bangalore & Hyderabad office.
About the Role:
The Project Lead for Marketing Analytics owns end-to-end delivery of the Marketing Analytics program, including planning, stakeholder coordination, requirements management, dashboard enhancement delivery, QA governance, metric-definition alignment, and release communication. This role serves as the bridge between business stakeholders, analytics SMEs, data/engineering teams, and reporting developers to ensure marketing dashboards and insights products are accurate, timely, and aligned to business needs.
Responsibilities
. Lead the Marketing Analytics workstream across enhancements, issue resolution, and optimization initiatives.
. Run project cadence including daily syncs, technical walkthroughs, and stakeholder status reviews.
. Gather, clarify, prioritize, and translate business requirements into actionable delivery plans, trackers, and releases.
. Act as the primary liaison across marketing stakeholders, analytics SMEs, BI/reporting teams, and data engineering teams.
. Own KPI and business-rule alignment for marketing dashboards, including calculation logic, filters, funnel definitions, and attribution rules.
. Oversee dashboard QA across dev, QA, and production environments and coordinate release readiness and deployment communication.
. Manage issue logs, change requests, dependencies, risks, and future enhancements in a structured and transparent way.
. Ensure stakeholder feedback is addressed, documented, and incorporated into delivery plans.
. Support reconciliation of dashboard outputs against source data and business expectations using pivots, crosstabs, and issue-analysis artifacts.
. Prepare status reports, review decks, and governance updates for project and business stakeholders
