We are looking for a proactive, creative, and performance-driven Senior Executive – Marketing & Communications to strengthen our brand presence and communication impact.
This role is ideal for someone with a strong foundation in content strategy, digital marketing, website and media management, and brand storytelling. You will support the development and execution of 360-degree marketing and communication strategies across digital, print, paid, and earned media channels.
Job Description- Strategic communication & brand management
- Support the implementation of integrated communication strategies aligned with business and brand objectives
- Ensure consistent brand messaging across all touchpoints, internal and external
- Assist in positioning leadership and practice areas through creative storytelling and sector insights.
Content creation & management
- Develop, edit, and manage compelling content for social media, and digital campaigns
- Coordinate with internal teams and external agencies for creative production (graphic, video, audio)
- Align content calendars with key organizational milestones and campaigns.
- Paid marketing & campaign Execution
- Plan and execute paid digital marketing campaigns across Google Ads, LinkedIn, X, and other relevant platforms.
- Monitor ad performance metrics (CPC, CTR, conversions) and optimize campaign ROI
- Work closely with external vendors/agencies for media planning and execution
Website & SEO management
- Manage and update website content (WordPress, Drupal, or similar CMS platforms)
- Ensure SEO optimization for all key pages and lead generation performance
- Track web analytics (Google Analytics, Search Console) and ensure UI/UX consistency
- Social media & community engagement
- Manage content calendar and posting for social media handles (LinkedIn, X/Twitter, YouTube, Instagram, etc.)
- Boost engagement and follower growth via strategic campaigns and performance tracking
- Leverage trending content formats (reels, stories, polls, LinkedIn carousels) to enhance brand visibility
- Internal communications & event support
- Create internal newsletters and leadership updates,
- Support execution of corporate events, webinars, launches, and stakeholder engagements
- Coordinate with design, admin, and capability teams for seamless communication execution
Required qualifications & experience
- Master's degree in Marketing, Communications, Journalism, Media Studies, or a related field
- 5 years of relevant work experience in B2B, consulting, development, BFSI, or tech sectors
- Demonstrated experience in digital marketing, website management, PR, and content creation
- Strong command of communication tools: WordPress, Google Ads, Meta Business Suite, Google Analytics, Canva/Adobe Suite, Mailchimp/Zoho/HubSpot
- Exceptional writing, editing, and proofing skills with a keen eye for detail
- Analytical mindset with ability to measure and report on campaign performance.
Preferred skills
- Working knowledge of SEO/SEM best practices and tools
- Experience in planning and running paid media campaigns
- Familiarity with influencer marketing and community-building strategies
- Ability to multitask and prioritize under tight timelines
- A collaborative attitude with a strong sense of ownership and creativity
- Ability to work effectively with cross-functional and cross-cultural teams to achieve common goals
- Willingness to take calculated risks and explore new approaches
- Commitment to encouraging innovation and fostering growth within the team
Requirements
Key Skills
- Develop, edit, and manage compelling content for social media, and digital campaigns
- Coordinate with internal teams and external agencies for creative production (graphic, video, audio)
- Align content calendars with key organizational milestones and campaigns
- Plan and execute paid digital marketing campaigns across Google Ads, LinkedIn, X, and other relevant platforms
- Monitor ad performance metrics (CPC, CTR, conversions) and optimize campaign ROI
- Manage and update website content (WordPress, Drupal, or similar CMS platforms)
