Sr. Digital Marketing Executive

Experience Required: 3+ Years 

Location: Lucknow 

Employment Type: Full-time 

Job Overview: 

We are looking for a highly skilled and creative Senior Digital Marketing Executive with a strong understanding of SEO, Social Media Marketing, Meta Ads, and content-driven growth strategies. The ideal candidate should also have working knowledge of graphic design and video editing to support end-to-end digital campaign execution. You will be responsible for planning, implementing, and managing digital marketing strategies to drive brand visibility, engagement, and lead generation. 

Key Responsibilities: 

● Plan and execute SEO strategies (on-page, off-page, and technical SEO) to improve organic rankings and traffic. 

● Manage and optimize Social Media Marketing (SMM) across platforms like Facebook, Instagram, LinkedIn, and others. 

● Create, manage, and optimize Meta Ads campaigns (Facebook & Instagram Ads) to generate leads and conversions. 

● Develop engaging social media content strategies aligned with brand goals. 

● Collaborate with design and content teams to create high-performing creatives. 

● Utilize basic graphic design skills (Canva/Photoshop or similar tools) for social media posts and ad creatives. 

● Perform basic video editing for reels, ads, and promotional content. 

● Monitor, analyze, and report campaign performance using tools like Google Analytics, Meta Ads Manager, and other SEO tools. 

● Stay updated with latest digital marketing trends and algorithm updates. 

● Coordinate with internal teams to ensure consistent brand messaging across all platforms. 

Required Skills & Qualifications: 

● Bachelor's degree in Marketing, IT, Communications, or related field. 

● Minimum 3+ years of proven experience in digital marketing. 

● Strong knowledge of SEO, SMM, and Paid Advertising (Meta Ads). 

● Hands-on experience with tools like Google Analytics, Google Search Console, Meta Ads Manager. 

● Basic knowledge of graphic design tools (Canva, Photoshop, or similar). 

● Basic to intermediate video editing skills (CapCut, Premiere Pro, or similar tools). 

● Strong analytical, communication, and creative thinking skills. 

● Ability to manage multiple projects and meet deadlines. 

Preferred Skills: 

● Experience with lead generation campaigns. 

● Knowledge of content marketing and copywriting. 

● Understanding of WordPress or website management. 

● Familiarity with marketing automation tools.