Senior Content Writer

POSITION: Senior Content Writer

We are looking for a Senior Content Writer to lead and execute high-impact content initiatives

across multiple channels. This role requires a strong understanding of B2B SaaS, demand

generation, and content-driven growth, with the ability to create compelling, audience-focused

content that drives engagement and pipeline.

JOB OVERVIEW:

Content Creation & Strategy

● Create and manage high-quality content across formats including:

● Case studies and customer success stories

● Blogs (new content and refresh of existing content)

● Email marketing campaigns and sequences

● Social media content (for company and leadership profiles)

● Develop engaging webinar assets including:

● Webinar titles and descriptions

● Landing page content

● Post-event follow-up content

Social Media & Brand Content

● Drive social content strategy and execution for platforms like LinkedIn

● Plan and execute social campaigns aligned with marketing goals

● Create thought leadership content for leadership (e.g., CEO/Founders)

Video & Multimedia Content Support

● Support creation of video testimonials and customer stories

● Collaborate on YouTube strategy and content planning

● Assist in scripting, ideation, and positioning for video content

Marketing & Campaign Support

● Work closely with marketing and GTM teams to support: Campaign messaging, Product

launches and webinar promotions

● Support content requirements for landing pages and new page launches

Engagement & Outreach Support

● Assist with LinkedIn outreach activities (e.g., webinar invites from leadership accounts)

● Support content for event promotions (e.g., webinars, SaaS conferences like SAS25)

Qualifications:

● 5–8+ years of experience in content writing, preferably in B2B SaaS

● Strong understanding of US market audience and tone

● Proven experience in writing for demand generation and growth marketing

● Excellent command over written and spoken English

● Ability to create content across formats: long-form, short-form, and multimedia

● Experience with SEO, content optimization, and analytics is a plus

● Familiarity with tools like HubSpot, Google Analytics, LinkedIn, and CMS platforms

What We're Looking For:

● Strong storytelling and messaging skills

● Ability to translate complex concepts into clear, engaging content

● Proactive mindset with ownership of content initiatives

● Experience working in fast-paced, remote environments

● Ability to collaborate across teams and manage multiple priorities

REPORTING: This position will report to the VP of Demand Generation & Revenue Strategy or as

assigned by Management.

EMPLOYMENT TYPE: Full-Time, Permanent

LOCATION: Remote

SHIFT TIMINGS: 05:00 PM - 02:00 AM IST