WE ARE HIRING
Position: Sr. Content Writer
Experience: 3+ years
Mode: On-site Only
Location: Netaji Subhash Place
Company Overview
Jolt is a screen time and focus app for ambitious people in the US who want to reclaim their attention and put it toward business growth, better grades, career progress, or more time with family. We are a mobile-first product. Our growth comes from paid social on Meta and TikTok, organic search, and App Store visibility. Jolt is positioned as a performance tool, and the way we communicate reflects that.
About the Role:
We're looking for a Marketing Communications Specialist to join Jolt's content team and shape our organic social presence across Instagram Reels, TikTok, and X for a US-based audience. You'll create engaging, shareable content—writing captions, scripts, and posts while collaborating with video editors and designers. The role involves researching industry trends, brainstorming creative ideas, and maintaining high-quality output. You'll work closely with the founder to define Jolt's voice and day-to-day communication. This position offers strong ownership, where your work directly impacts brand awareness and perception.
What You'll Do:
- Own Jolt's organic social strategy, content calendar, and execution across Instagram Reels, TikTok, and X
- Reels and TikTok scripts and captions, written for ambitious US men aged 22 to 30.
- Create X posts and threads aligned with Jolt's voice (productivity, focus, tech & creator culture)
- Brief video editors on hooks, pacing, and overall content direction
- Brief designers on static and motion creatives for social media
- Research industry trends, audience behaviour, competitors, and relevant topics
- Monitor daily trends on Reels and TikTok and adapt them into timely content
- Ensure consistency in tone, quality, style, and brand voice across all platforms
- Collaborate with marketing, content, and design teams on campaigns and growth strategies
- Track and report organic performance with clear insights and actionable recommendations
What makes you stand out:
These are optional. If any apply to you, please include them in your application.
- You have worked on a consumer mobile app, ideally in productivity, focus, wellness, fitness, or a similar lifestyle category. You understand how mobile users are acquired and retained.
- You have written for a US audience and can show the work. This could be a US-facing brand account you have run, a creator you have ghostwritten for, a viral X post, or a TikTok that performed.
- You follow US TikTok regularly. You stay on top of trending audio. You have written hooks that generated views, on your own account or for a brand.
- You have built a personal account from zero to a meaningful following on Reels, TikTok, or X.
Qualifications:
- 2 to 5 years of experience in social media, marketing communications, or content roles. Experience at a B2C consumer brand or a fast-paced startup is preferred.
- A strong portfolio of social work across Reels, TikTok, and X, with US-facing examples.
- Strong fluency in short-form social copy and short-form video script logic. You can brief an editor clearly.
- Daily use of AI tools such as ChatGPT and Claude as part of your workflow.
- Working comfort with native platform analytics and the ability to draw clear conclusions from performance data.
- Good understanding of Digital Marketing, SEO, GSO, and WordPress.
Why Join Us
- Performance-linked bonuses.
- Direct access to the founder and full ownership of Jolt's organic social presence.
- A meaningful role in shaping the product launch for US users.
- Work on exciting content that reaches thousands (or millions) of eyeballs.
- Working on an app that will have a global impact, helping commuters everywhere.
- Employee referral bonuses.
How to apply
- Kindly share your CV and LinkedIn profile on [Confidential Information]
- Three to five social posts from your portfolio (Reels, TikTok, or X), with context on what they were for and how they performed.
- A short note covering why you want this role, what you would focus on in the first 30 days, and one thing you think Jolt should be posting that it currently is not.
