Location: HSR (Bangalore) WFO
We are looking for thinkers who can use finance content to drive business outcomes.
Content is not a support function; it is a growth engine.
Your role would be to build authority, influence decision-making, and drive acquisition for India's mutual fund distributor ecosystem.
What You'll Own (Not Just Do)
Build high-impact long-form content (blogs, reports, newsletters) that drives:
- Organic traffic
- Lead generation
- Brand authority
- Turn complex topics (mutual funds, MFD business, regulations, market shifts) into:
- Clear, sharp, insight-led narratives
- Actionable content for distributors and financial professionals
- Develop strong points of view, not just summaries
→ We value insight over information
Identify and execute content opportunities from:
- Market cycles
- Policy updates (SEBI, AMFI)
- Industry shifts in distribution and investing
- Build content IPs / series:
- MFD growth playbooks
- Distributor case studies
- Industry breakdowns
Adapt and repurpose long-form content for distribution across:
- LinkedIn
- Social media
- Email
- Other relevant channels
→ Strong understanding of headlines, hooks, and content packaging is critical
Write with a clear understanding of the target audience:
- Mutual Fund Distributors (MFDs)
- Financial professionals
- Investors
- Collaborate with product, marketing, and leadership to align content with business goals
- Ensure content adheres to financial and compliance guidelines where applicable
- Edit and improve existing content to elevate clarity, structure, and conversion impact
Success Metrics
- Content that ranks for high-intent keywords
- Measurable organic traffic growth
- Content that contributes to lead generation and conversions
- High engagement in newsletters and long-form pieces
- Clear improvement in brand authority within the MFD ecosystem
Strong Requirements
4–6 years of experience in:
- Financial content
- Fintech
- Investment platforms
- Business journalism
- Strong understanding of:
- Mutual funds
- Indian financial markets
- Investment behaviour
- Securities markets
Ability to:
- Break down complex concepts simply
- Form original opinions backed by research
- Write with clarity, structure, and authority
- A portfolio that demonstrates:
- Depth of thinking
- Structured long-form writing
- Real-world relevance
Advantage
Understanding of the mutual fund industry and the MFD distribution ecosystem:
- MFDs
- IFAs
- ARN
- Trail commissions
- Business models
- Experience writing for:
- Financial advisors
- Investment platforms
- B2B financial audiences
Writing Expectations
- No fluff. No jargon-heavy writing
- Strong hooks, sharp structure, clear takeaways
- Ability to simplify without dumbing down
- Insight-led writing over generic information
AI & Tools
- Uses AI for efficiency, not dependency
- Adds original thinking beyond AI-generated content
- Comfortable with SEO platforms, CMS, and related tools
What We Value
- High ownership and accountability
- Curiosity about markets, business, and user behaviour
- Bias for action and iteration
- Ability to take feedback and improve quickly
We Will NOT Consider Candidates Who
- Only have academic finance knowledge without applied writing
- Cannot show published long-form work
- Depend heavily on AI without original thinking
- Write generic, surface-level content
