Senior Business Development Manager

Company Description

SKM DIGI is a solutions-led, full-stack digital marketing agency dedicated to transforming the way businesses approach their digital presence. With data at its core, we deliver end-to-end solutions to create and sustain impactful brands. Our services include branding solutions, influencer marketing, SEO, social media and paid media management, production solutions, and digital content creation. At SKM DIGI, we strive to provide meaningful results to our clients through innovative and comprehensive strategies.

Role Description

This is a full-time, on-site role for a Senior Business Development Manager based in Delhi, India. Responsibilities include identifying and pursuing new business opportunities, building and maintaining client relationships, negotiating contracts, creating and implementing sales strategies, and collaborating with cross-functional teams to drive revenue growth. The role requires active market research to identify trends and bring in clients whose needs align with the company's services.

Key Responsibility

Client Acquisition & Business Expansion: Identify, pitch, and on board new clients across industries interested in leveraging influencer marketing solutions.

Lead Generation & Networking: Actively generate leads through networking, cold outreach, client referrals, and participation in industry events, conferences, and digital forums.

Strategic Sales Planning: Develop and execute business development strategies, sales forecasts, and revenue-generating initiatives to achieve and exceed sales targets.

Relationship Management: Build and nurture strong relationships with key decision- makers, brand managers, and marketing heads to establish long-term partnerships.

Market Intelligence & Competitive Analysis: Stay updated on industry trends, competitor activities, emerging platforms, and consumer behaviours to provide clients with innovative influencer marketing strategies.

Cross-functional Collaboration: Work closely with internal teams, including creative, strategy, account management, and analytics, to develop and execute high-impact influencer marketing campaigns.

Proposal Development & Pitches: Create compelling business proposals, pitch decks, and case studies to showcase SKM DIGI Influence's capabilities and past campaign successes.

Performance Analysis & Reporting: Track and analyse campaign performance metrics, generate insights, and recommend optimizations to enhance client ROI.

Thought Leadership & Continuous Learning: Stay informed about the latest developments in influencer marketing, digital trends, and sales techniques to refine strategies and drive business growth.

Bachelor's degree in Marketing, Business Administration, Communications, or a related

field.

2+ years of experience in business development, sales, or account management within an

Influencer Marketing Agency, Digital Marketing firm, or Media industry.

Strong understanding of the Influencer Marketing ecosystem, including social media trends, content strategies, and influencer-brand collaborations.

Proven track record of driving revenue growth, achieving sales targets, and developing successful business strategies.

Excellent communication, negotiation, and presentation skills with the ability to pitch ideas persuasively.

An established network of brand managers, marketing professionals, and industry leaders is a plus.

Hands-on experience with influencer marketing platforms, social media analytics, and digital advertising technologies.

thrive in a fast-paced, target-driven environment with a passion for exceeding expectations.

• Join SKM DIG Media and be part of an innovative team that is shaping the future of influencer marketing!