Senior Business Development Manager ( Marketing Agency )

A 360-degree marketing and communications agency partnering with ambitious brands to accelerate growth through strategic creativity and ROI-driven performance.

Headquartered in Gurugram, we work closely with clients to deliver innovative, tailor-made solutions that align with clear business objectives, measurable outcomes, and long-term brand value.

For more info : www.themarcomavenue.com

Interested Send your resume on [Confidential Information]or ring up on 8448890345

About the Role

We are seeking a senior business leader with a commanding presence and a consultative mindset to drive revenue growth, strategic partnerships, and long-term client relationships. This role demands a confident professional capable of influencing CXO-level stakeholders, leading high-stakes pitches, and positioning The Marcom Avenue as a trusted strategic growth partner.

The ideal candidate brings a powerful industry network, multi-sector exposure, and a deep understanding of marketing, branding, digital, creative, media, and integrated communications.

Our ecosystem spans 7 vertical avenues.

This role will primarily operate across 4 core revenue-driving avenues:

The 4 Core Avenues You'll Be Selling & Scaling

1. The Digital Avenue

Performance-led, growth-focused digital solutions.

Includes:

Performance Marketing (Meta, Google, LinkedIn)

SEO, AEO & GEO strategies

Social Media Strategy & Management

Content ecosystems & conversion-led funnels

Analytics, dashboards & optimisation frameworks

Ideal for candidates with networks in:

D2C, Education, BFSI, SaaS, Startups, Real Estate, Healthcare, B2B

2. The PR & Reputation Avenue

Narrative, credibility, and visibility at scale.

Includes:

Corporate & brand PR

Founder & leadership positioning

Thought leadership & media storytelling

Issue & crisis communication

Digital PR for SEO & reputation

Ideal for candidates with networks in:

Corporates, listed companies, startups, legacy businesses, policy-facing sectors

3. Woah Films (Brand Films & Visual Storytelling)

High-impact visual narratives that move brands.

Includes:

Brand films & launch films

Corporate & employer branding films

Founder films & leadership storytelling

Campaign videos, reels & short-form IPs

Event & on-ground content

Ideal for candidates with networks in:

Real estate, education, FMCG, infrastructure, lifestyle, corporate brands

4. The Tech & Product Avenue

Where marketing meets technology.

Includes:

Website & platform development

UI/UX-led brand experiences

Marketing tech integrations

AI-led tools, dashboards & automation

Product-led growth ecosystems

Ideal for candidates with networks in:

SaaS, tech startups, enterprise businesses, funded companies

What We Expect You to Bring (Non-Negotiable)

610 years of experience in business development at an agency or consulting setup

A ready network of CXOs, founders, CMOs, marketing heads

Ability to independently source, pitch, and close business

Understanding of integrated mandates, not siloed services

Comfort with targets, numbers, and accountability

This is not a support sales role.

You are expected to own your revenue lane.

Key Responsibility Upgrade (Business-First)

Revenue & Network-Led Growth

Leverage existing networks to onboard clients across the 4 avenues

Drive new business closures aligned to your strengths

Build a predictable personal revenue pipeline

Strategic Pitch Ownership

Lead senior-level conversations

Shape pitch direction with strategy teams

Close mandates, not just presentations

Avenue-Led Expansion

Choose 12 core avenues to focus on initially

Expand into cross-selling once trust is built

Think in account growth, not one-off projects

KPIs That Actually Matter

Revenue closed (quarterly & annually)

Number of mandates onboarded

Average deal size

Pitch-to-closure ratio

Repeat & expansion revenue