Senior Business Development Manager

SENIOR BUSINESS DEVELOPMENT MANAGERAnagram Media Labs | Okhla Phase 1, New Delhi | Full-time | 5+ Years Experience

Role Details

• Experience: 5+ Years (Agency background mandatory)
• Location: Okhla Phase 1, New Delhi
• Employment Type: Full-time | On-site

About Anagram Media Labs

Anagram Media Labs is a fast-growing media and communications agency redefining how brands tell their stories. From bold creative campaigns to performance-driven media solutions, we partner with ambitious brands to build meaningful audience connections. We're looking for a seasoned business development professional — someone who's been in the agency trenches, understands the pitch game, and is ready to open new doors at scale.

What You'll Do

• Own the new business pipeline end-to-end — from prospecting and outreach to proposal, pitch, and close.
• Identify high-value opportunities across verticals and develop targeted go-to-market strategies for each.
• Lead all pitch and RFP responses in close collaboration with creative, strategy, and delivery teams.
• Nurture and grow existing client relationships — spotting upsell and cross-sell opportunities proactively.
• Represent Anagram Media Labs at industry events, forums, and brand marketing summits.
• Build and maintain a detailed revenue forecast, keeping CRM data clean and pipeline velocity high.
• Work with leadership to define pricing strategies, commercial structures, and partnership models.
• Bring competitive intelligence and market insights to sharpen the agency's positioning and value proposition.

What You Bring

• 5+ years of business development experience, with a strong and demonstrable track record from a creative, digital, or integrated agency. (Agency background is mandatory.)
• Proven ability to consistently hit and exceed revenue targets in an agency sales environment.
• Deep understanding of agency service offerings — media planning, digital marketing, content, branding, or performance.
• Confident communicator and presenter — comfortable pitching to CMOs, Marketing Directors, and senior decision-makers.
• Strong consultative selling instincts with the ability to tailor solutions to client business challenges.
• Proficiency with CRM tools (HubSpot, Salesforce, or similar) and a disciplined approach to pipeline management.
• High ownership mindset — you treat every deal as if it were your own business on the line.

Good to Have

• Existing network of senior brand and marketing contacts across FMCG, BFSI, D2C, or tech.
• Experience selling integrated or multi-channel media campaigns in an agency context.
• Familiarity with the Delhi-NCR brand and agency ecosystem.
• MBA or equivalent in marketing, business, or communications — preferred, not a dealbreaker.