Search Engine Optimization Manager

Role Details

Role: Growth Executive – Organic (SEO + GEO)

Location: Jasola District Centre, New Delhi

Job Purpose

The Growth Executive – Organic (SEO + GEO) is responsible for driving sustainable organic growth across traditional search engines and emerging AI-driven discovery platforms such as ChatGPT, Google SGE, Gemini, and Perplexity.

Key Responsibilities

• Execute organic growth strategies across SEO and Generative Engine Optimization (GEO)
• Optimize visibility across search engines and AI-powered discovery platforms
• Conduct keyword research, intent mapping, and opportunity analysis
• Implement on-page, off-page, and technical SEO best practices
• Optimize content for AI-led answers, conversational queries, and zero-click discovery
• Collaborate with content teams to create SEO- and GEO-friendly content
• Monitor performance using Google Analytics, Search Console, and SEO tools
• Conduct technical SEO audits covering speed, mobile, and crawlability
• Implement schema, structured data, and entity-based optimization
• Perform competitor and market analysis across search and AI platforms

Education, Experience and Competencies

Education Required: Graduation and Preferred Master Degree.

Experience

3 - 4 years of experience in Growth Marketing

Technical & Skill Set

• 2–4 years of experience in SEO or organic growth

• Awareness of AI-driven search and GEO concepts preferred

• Strong knowledge of SEO tools (Ahrefs, SEMrush, Screaming Frog, Moz)

• Proficiency in Google Analytics and Google Search Console

• Understanding of technical SEO, content strategy, and link-building

• Familiarity with CMS platforms

• Basic knowledge of HTML/CSS is a plus

• Awareness of AI-driven search and GEO concepts preferred