SEO Strategy & Execution
- Design and implement comprehensive SEO strategies aimed at improving keyword rankings, organic search visibility, and website traffic.
- Conduct in-depth keyword research to uncover new opportunities and optimize existing content for high-performance keywords.
2. On-Page Optimization
- Optimize website pages, including meta titles, descriptions, headers, internal linking, and image alt-text.
- Collaborate with content teams to develop SEO-friendly content for blogs, landing pages, service pages, and product descriptions.
3. Technical SEO
- Conduct technical SEO audits to identify and resolve issues related to site speed, mobile responsiveness, crawlability, indexing, and sitemap optimization.
- Ensure proper implementation of robots.txt, canonical tags, structured data, and schema markup.
4. Off-Page SEO & Link Building
- Develop and manage white-hat link-building strategies such as guest posting, blog submissions, social bookmarking, and business listings.
- Identify and remove toxic backlinks while increasing high-quality referring domains to boost domain authority.
5. Analytics & Reporting
- Monitor, track, and analyze website performance using tools likeGoogle Analytics, Google Search Console, Semrush,Ahrefs, Screaming Frog, etc.
- Prepare detailed weekly and monthly reports on KPIs, including organic traffic, keyword rankings, conversions, and engagement metrics.
6. Competitor & Market Analysis
- Analyze competitors SEO strategies, website structure, content performance, and backlink profile to identify gaps and opportunities.
- Stay informed on market trends, algorithm updates, and best practices to ensure strategies remain effective and compliant.
7. Local SEO Optimization
- Manage and optimize Google Business Profile (GMB) for higher local visibility.
- Ensure business listings, NAP consistency, local keywords, reviews, Q&A, and GMB posts are regularly updated and optimized.
8. Continuous Learning & Innovation
- Stay updated on the latest search engine algorithm changes, SEO tools, and digital marketing trends.
- Recommend new ideas and growth opportunities to enhance visibility and conversions.
