Search Engine Optimization Executive

SEO Executive

Location: Gurgaon, Haryana (Sector 18, Udyog Vihar, Phase 4)

Employment Type: Full-Time

Work Mode: on-site

Experience: 1–3 Years

Compensation: 3.36 LPA to 4.20 LPA

About IncorpX

IncorpX is a growing professional services company focused on simplifying the startup and MSME journey across India. We provide end-to-end business, legal, compliance, and technology-enabled solutions to founders, entrepreneurs, and growing businesses.

With 850+ blogs and guides, 400+ service and landing pages, along with calculators, document tools, and directories covering business registration, compliance, taxation, and related topics, we have built a strong content foundation. Now, we are looking for an SEO Executive who can help us build the authority that content deserves.

About the Role

We are looking for an SEO Executive specializing in Off-Page SEO and Link Building to strengthen IncorpX's online authority and organic visibility.

You will be responsible for identifying relevant link-building opportunities, conducting personalized outreach, building relationships with publishers and website owners, and helping turn our existing content into resources that other websites genuinely want to reference.

This role is ideal for someone early in their SEO career who is research-oriented, persistent, a strong communicator, and interested in learning sustainable link-building strategies.

Key Responsibilities

1. Manage and execute off-page SEO and link-building strategies to improve website authority and organic visibility.
2. Research and identify relevant websites, publishers, blogs, directories, and online communities for link opportunities.
3. Evaluate potential websites based on relevance, traffic, content quality, and editorial standards, rather than relying only on domain authority or DR.
4. Conduct competitor backlink and link-gap analysis using tools such as Ahrefs, Semrush, or Moz.
5. Develop and execute personalized email outreach campaigns to editors, publishers, bloggers, and website owners.
6. Follow up with prospects professionally and maintain strong relationships with relevant publishers.
7. Identify opportunities for guest posts, resource-page placements, editorial mentions, expert contributions, digital PR, and content-led link building.
8. Collaborate with the SEO and Content teams to identify and develop linkable assets, including guides, data-driven content, tools, and resources.
9. Maintain an organized database of outreach prospects, communication, responses, placements, and live backlinks.
10. Monitor IncorpX's backlink profile and identify lost, broken, or valuable backlinks that can be reclaimed.
11. Identify and report suspicious or potentially harmful backlink patterns to the SEO team.
12. Stay updated with Google Search guidelines, SEO trends, and ethical link-building practices.

What We're Looking For

• 1–3 years of experience in Link Building, Off-Page SEO, SEO Outreach, or a similar role.
• Practical understanding of backlinks, referring domains, anchor text, link equity, and link quality.
• Hands-on experience with Ahrefs, Semrush, or Moz.
• Strong written and verbal communication skills.
• Good written English, particularly for personalized outreach and professional communication.
• Strong research and prospecting skills.
• Ability to identify quality websites and distinguish valuable link opportunities from low-quality ones.
• Good organizational skills and the ability to maintain an effective outreach pipeline.
• Basic understanding of Google Search guidelines and sustainable SEO practices.
• A proactive and persistent approach to outreach and relationship building.

Good to Have

• Experience with guest post outreach and editorial link acquisition.
• Exposure to Digital PR or content-led link building.
• Experience with journalist outreach, expert contribution platforms, or media placements.
• Experience building links for competitive commercial keywords.
• Experience in business services, legal-tech, fintech, SaaS, or similar industries.
• Working knowledge of Screaming Frog, Google Search Console, and GA4.
• Existing relationships with relevant publishers or website owners.

Skills & Tools

Off-Page SEO | Link Building | SEO Outreach | Digital PR | Guest Posting | Competitor Backlink Analysis | Link Gap Analysis | Email Outreach | Ahrefs | Semrush | Moz | Prospect Research | Referring Domains | Anchor Text Strategy | Relationship Building

What You Can Expect at IncorpX

• Hybrid working from our Gurgaon office.
• A quality-first approach to link building — no artificial monthly link quotas or paid/spammy link-building practices.
• Access to 850+ existing articles and guides that provide a strong foundation for authority building.
• Opportunity to work closely with SEO, Content, Technical SEO, and Paid Marketing teams.
• Hands-on exposure to real SEO campaigns and authority-building strategies.
• Clear growth opportunities into a broader SEO role as the function expands.
• An opportunity to build meaningful publisher and industry relationships.

How to Apply

Interested candidates can share their updated resume with us at : [Confidential Information]