Job Title: Retention Marketing Head
Job Type: Full-time, Work from Office (WFO)
Location: Chhatarpur (Delhi)
Experience: 2+ Years
Industry: Health & Wellness | Nutraceuticals
About Muditam
Muditam is a fast-growing wellness brand focused on delivering authentic, effective, and affordable health solutions. We combine the wisdom of Ayurveda with modern digital strategies to build long-term relationships with our customers and improve their overall wellness journey.
Who We're Looking For
We're looking for a data-driven and customer-focused Retention Marketing Executive who can improve customer engagement, repeat purchases, and lifetime value. If you enjoy working with CRM tools, lifecycle journeys, and performance metricsand understand how to keep customers coming back - we'd love to have you on our team.
Key Responsibilities:
- Plan and execute customer retention and lifecycle marketing campaigns
- Manage email, WhatsApp, SMS, push notifications, and in-app communication
- Create onboarding, engagement, reactivation, and win-back customer journeys
- Segment users based on behavior, purchase history, and lifecycle stage
- Monitor and optimize retention KPIs such as repeat purchase rate, churn, and LTV
- A/B test content, timing, and channels to improve campaign performance
- Work closely with performance, product, and design teams to align messaging
- Analyze campaign data and share insights to improve customer experience
- Maintain consistency in brand voice across all retention communication
What We Offer:
- A fast-paced and growth-oriented work environment
- Hands-on exposure to D2C retention and CRM strategies
- Opportunity to directly impact customer loyalty and revenue growth
- Team lunches, festivals, and a collaborative work culture
- Learning opportunities and career growth in digital marketing
Requirements:
- 2+ years of experience in Retention / CRM / Lifecycle Marketing
- Hands-on experience with tools like Bitespeed, Contlo, Bik, WebEngage, Clevertap, or similar marketing automation platforms.
- Strong understanding of customer journeys and funnel optimization
- Basic analytical skills with experience reading campaign performance reports
- Good communication and copywriting skills
- Experience in D2C, e-commerce, health, or lifestyle brands is a plus
- Ability to manage multiple campaigns and meet deadlines
