About The Role
As the Product Marketing Lead, you will own the end-to-end product marketing charter for Phyllo's API-led products. This is a senior, high-impact role that sits at the intersection of product, sales, marketing, and customer insights. You will deeply understand customers and competitors, translate product capabilities into compelling value propositions, and ensure Phyllo's messaging drives adoption, revenue, and category leadership in the creator economy and adjacent B2B SaaS markets.
What You'll Be Expected To Do
- Own and drive the overall product marketing strategy for Phyllo's API products in alignment with business goals
- Lead deep customer, market, and competitive research to inform positioning, messaging, and go-to-market decisions
- Define and evolve clear value propositions, buyer personas, and product narratives for technical and API-led products
- Translate complex product capabilities into compelling, consistent messaging across all customer-facing channels
- Partner closely with Product to influence roadmap decisions using customer and market insights
- Work hand-in-hand with Sales to enable pipeline growth through strong sales narratives, battlecards, and enablement assets
- Plan and execute product launches, ensuring internal readiness and effective external communication.
- Collaborate with Marketing and Growth teams to ensure product stories convert across demand and content channels
- Lead, mentor, and guide the product marketing team, setting clear priorities and success metrics
You'll Be a Good Fit If
- Experience: 4-5 years in B2B SaaS Product Marketing, with a focus on technical products. Proven experience in managing product marketing teams.
- Skills: Strong business and technical acumen, excellent communication, and project management abilities.
- Mindset: Entrepreneurial, with a high degree of ownership and initiative.
- Comfortable working in a Hybrid Environment: Ability to work both from the office (Bengaluru) and remotely as needed.
What We Offer
- Hybrid Working Environment: Work both from the office and remotely as needed for a better work-life balance.
- Flexible Hours: Choose to work in the hours you feel the most productive.
- Innovate and Evolve: We're building a high-growth, high-autonomy culture. We rely less on job titles and more on cultivating an environment where anyone can contribute, the best ideas win, and personal growth is driven by expanding impact and less by title.
What's in it for you
We invest in our people and believe in hiring for high-potential and humble individuals who can rapidly grow their responsibilities as the company scales. You will infuse insights and ideas into business decision-making, solutions strategy, and the innovation roadmap for each product.
Do you truly want to make a difference and revolutionize the creator economy through data
If yes, Phyllo is the perfect place for you.
