Product Marketing Manager

Animaker is looking for a highly driven Product Marketing Manager with of experience to lead product launches, drive user adoption, and accelerate growth across our product portfolio. The ideal candidate combines strong product marketing fundamentals with a data-driven growth mindset and hands-on experience in PLG, conversion optimization, and go-to-market execution.

Responsibilities

• :Own and execute high-velocity product launches and go-to-market initiatives
• .Drive product adoption, activation, retention, and revenue growth
• .Execute weekly webinars to drive product awareness, customer engagement, and pipeline generation
• .Develop launch strategies including positioning, messaging, launch blogs, landing page
• sCollaborate with Product, Sales, Customer Success, and Marketing teams to ensure successful launches
• .Plan and execute lifecycle marketing campaigns across email, in-app, and SMS channels
• .Design and run growth experiments to improve activation, engagement, and conversion metrics
• .Own onboarding and activation optimization programs for new users
• .Develop and execute free-to-paid conversion strategies
• .Track and optimize PLG funnels and conversion journeys
• .Leverage product analytics to identify growth opportunities and measure campaign performance
• .Lead pricing and packaging experiments to improve monetization
• .Build and manage partner marketing initiatives and co-marketing campaigns
• .Work with influencers to drive awareness, engagement, and webinar participation
• .Manage customer review generation and social proof programs
• .Design and optimize referral programs to drive organic growth
• .Conduct churn analysis and execute customer win-back campaigns
• .Monitor key growth, adoption, retention, and revenue metrics and provide actionable insights

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Requirement

• s:Bachelor's degree in Marketing, Business, Communications, or a related fiel
• d.5–8 years of experience in Product Marketing, Growth Marketing, or a related SaaS marketing rol
• e.Proven experience managing high-velocity product launches and scaling products from 0 to
• 1.Strong understanding of Product-Led Growth (PLG) principles and conversion funnel
• s.Experience with onboarding, activation, retention, and monetization strategie
• s.Hands-on experience with email marketing, in-app marketing, and SMS marketing campaign
• s.Experience designing and executing growth and conversion experiment
• s.Strong understanding of free-to-paid conversion optimizatio
• n.Proficiency in product analytics tools such as Mixpanel, Amplitude, Google Analytics, or similar platform
• s.Experience tracking and analyzing user behavior, funnel performance, and product adoption metric
• s.Exposure to pricing strategy and experimentation framework
• s.Strong content and storytelling skills, including launch blogs and landing page
• s.Experience managing webinars and virtual product launch event
• s.Experience working with influencers, partners, and customer advocacy program
• s.Strong analytical, problem-solving, and data-driven decision-making skill
• s.Excellent stakeholder management and cross-functional collaboration skill
• s.Strong written and verbal communication skill
• s.Demonstrated ability to drive measurable business growth and revenue impac