Amagi is an AI-enabled industry cloud platform built for the new video economy, helping media companies modernize operations, unify streaming and broadcast workflows, and drive advanced monetization. From live remote production and real-time ad decisioning to automated playout and global content syndication. We operate a dynamic content and advertising marketplace and offer fully managed broadcast services that ensure 24/7 reliability and compliance. Trusted by 56% of the Top 50 media companies globally, Amagi powers over 7,000 channel deliveries across 300+ content distributors, processing 500K+ hours of content and generating 26 billion+ monetized ad impressions. Headquartered in Bengaluru, India, with a 1000+ member global team across Americas, EMEA and APAC, Amagi is redefining how media is created, distributed, and monetizedintelligently and globally.
Our identity and mission: Amagi, epitomizing the essence of freedom, embarks on an extraordinary mission to establish the world's foremost media technology business rooted in a foundation of goodness. Our commitment to autonomy is paralleled by our shared connection through a compelling purpose, with the Amagi Way serving as our guiding light. In our pursuit, we strive to create a harmonious blend of individual freedom and collective purpose, shaping a unique and transformative journey that sets us apart in the realm of media technology.
Work Mode : In Office
Location : Bengaluru (Bannerghatta Road)
Job Profile:
The Product Marketing Manager Managed Services is the strategic and operational owner of demand generation, GTM messaging, sales enablement and campaign execution for the Managed Services BU. This role ensures the right pipeline is generated, that the sales team is equipped to sell with confidence, and that Managed Services value proposition is clear, differentiated, and consistently represented across channels.
Key Responsibilities:
Demand Generation & Pipeline Growth
- Own the design and execution of demand generation programs (digital, email, events, webinars, ABM, website) targeted at prioritized industries and segments.
- Partner with SaaS Sales and Overlay Sales to define target account lists for ABM and measure campaign-to-pipeline conversion.
- Track campaign performance, optimize targeting/messaging, and ensure campaigns support quarterly pipeline targets.
GTM Messaging & Positioning
- Define value propositions, messaging frameworks and differentiation for Managed Services, Managed Networks, service tiers and SLAs.
- Develop competitive battlecards and ensure consistent messaging across websites, sales decks, campaign assets, analyst briefings and industry events.
Sales Enablement
- Create and maintain sales enablement assets: sales decks, one-pagers, solution briefs, ROI/TCO calculators, case studies, and playbooks.
- Deliver training for SaaS Sales, Overlay Sales, Customer Success, and Pre Sales; maintain the Managed Services playbook and qualification frameworks.
- Provide enablement adoption metrics and iterate on materials based on field feedback.
Campaign Execution & Content Ownership
- Write/manage campaign emails, landing pages, blog posts, case studies, whitepapers, and product announcements.
- Coordinate with design, digital marketing, events and PR to execute campaigns and tailor content per vertical/region.
Competitive Intelligence & Market Insights
- Monitor competitors offerings, pricing and messaging; surface market trends and opportunities to Revenue & Strategy Head, GM, PMs and Engineering.
- Translate insights into updated messaging, pricing recommendations and roadmap proposals.
Cross-Functional Collaboration
- Work closely with Overlay Sales, CSMs, Product Managers and Engineering to align campaigns and enablement with deal patterns and roadmap priorities.
- Turn customer wins into references, case studies and sales assets.
Success Measures
- Quantity and quality of pipeline generated from PMM-led campaigns.
- Campaign performance vs. targets (MQL SQL opportunities).
- Sales enablement adoption and impact on win rates.
- Alignment of messaging with product roadmap and competitive differentiation.
Skills and Expertise Required:
- 47 years of product marketing and go-to-market (GTM) experience in B2B technology (SaaS or managed services preferred).
- Proven experience executing ABM programs, digital campaigns, webinars, and field events that generate measurable pipeline impact.
- Strong content development skills, including whitepapers, battlecards, ROI/TCO calculators, and case studies.
- Experience in sales enablement, including designing and delivering training sessions.
- Analytical mindset with the ability to track campaign KPIs and continuously optimize performance.
- Strong collaboration skills with experience working cross-functionally with Sales, Product, Engineering, and Customer Success teams.
- Familiarity with cloud services, video/streaming, or the media industry is a plus.
- Willingness to work with US time-zone stakeholders as required.
Amagi is an equal opportunity employer and does not discriminate against applicants based on their gender, marital status, race, religion, colour, age, capacity to work, sexual orientation, or status as a protected veteran.
