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Product Marketing Manager - Fintech | Series B

Michael Page
Bengaluru, India
8-10 Years
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  • Posted 12 days ago
  • Be among the first 10 applicants
Early Applicant

Job Description

  • - Work on complex, high-impact products serving fintech and enterprise ecosystem
  • - Lead the Product Marketing Function

Job Description

1. Product Positioning & Messaging



  • Develop and refine value propositions for identity, KYC, fraud, and risk solutions.


  • Create messaging frameworks tailored to fintechs, banks, NBFCs, marketplaces, and regulated industries.


  • Simplify technical, API-driven products into compelling narratives for business buyers.



2. Go-To-Market Strategy



  • Own GTM planning for new product launches and feature releases.


  • Collaborate with Product and Sales to ensure successful rollout across markets.


  • Develop launch assets including pitch decks, sales collateral, case studies, and web content.



3. Sales Enablement



  • Equip sales teams with competitive battle cards, objection-handling frameworks, and ROI narratives.


  • Build persona-specific messaging for Risk, Compliance, Product, and Technology stakeholders.


  • Support enterprise deal cycles with strategic positioning and differentiation.



4. Competitive & Market Intelligence



  • Track competitive landscape across identity verification, AML, fraud, and compliance platforms.


  • Identify whitespace opportunities and category positioning advantages.


  • Conduct win-loss analysis and market research to refine messaging.



5. Content & Thought Leadership



  • Work with content and growth teams to develop whitepapers, blogs, reports, and industry insights.


  • Contribute to thought leadership in digital identity, fraud prevention, and regulatory compliance.


  • Support executive visibility initiatives and market-facing narratives.

The Successful Applicant



  • 8+ years of experience in B2B SaaS marketing, with at least 3+ years in product marketing.


  • Experience in identity verification, fraud detection, RegTech, fintech infrastructure, or compliance SaaS preferred.


  • Strong understanding of API-led or technical SaaS products.


  • Experience selling to enterprise or mid-market customers in regulated industries.


  • Proven track record of launching products and driving GTM success.


  • Excellent storytelling, analytical, and cross-functional collaboration skills.

What's on Offer

- Lead the function

- High visibility role

- Work closely with the product + engineering team to define product enhancements

More Info

Job Type:
Permanent Job
Function:
B2B Saas Marketing
Employment Type:
Full time

About Company

Michael Page

Michael Page has five decades of expertise in professional services recruitment. We were established in London in 1976, and over this period we've grown organically to become one of the best-known and most respected consultancies, with an office network spanning six continents.
While size has its advantages, it doesn't define us - the nature of our organic growth means that each new office is integrated into the region that it serves. It also means that as an employer looking to hire, or as a candidate aiming to grow your career you have the best of both worlds&#x3B; a team that understands the market and geography you operate in, plus the resources and expertise of an international network at your disposal.

Job ID: 142318267

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Last Updated: 25-02-2026 06:31:09 AM
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