Devising a comprehensive product strategy plan in alignment with a company's goals and long-term objectives.
Conducting extensive market analysis to understand current trends, user pain points, and needs, competitors offerings and market opportunities.
Identifying unique selling points (USP) for the product to differentiate it from its competitors.
Communicating the product's vision through the vision statement, product road map, user research and insights.
Collaborating with multiple teams including sales, marketing, IT and design, to oversee the product development process from initiation until delivery.
Coordinating with product owners to stay updated on project progress, potential risks or challenges, resource allocation, budgets and timelines.
Overseeing product sales and key performance indicators to identify areas of improvement.
Gathering feedback from clients and customers and incorporating them into the product as part of the continuous improvement process.