PR Manager, Beauty & Wellbeing

Job Title: PR Manager, Beauty & Wellbeing

Work Location: Mumbai HO

Function: B&W, Marketing

ABOUT UNILEVER:

Be part of the world's most successful, purpose-led business. Work with brands that are well-loved around the world, that improve the lives of our consumers and the communities around us. We promote innovation, big and small, to make our business win and grow and we believe in business as a force for good. Unleash your curiosity, challenge ideas, and disrupt processes use your energy to make this happen. Our brilliant business leaders and colleagues provide mentorship and inspiration, so you can be at your best. Every day, nine out of ten Indian households use our products to feel good, look good, and get more out of life - giving us a unique opportunity to build a brighter future.

At HUL, we believe that every individual, irrespective of their race, colour, religion, gender, sexual orientation, gender identity or expression, age, nationality, caste, disability, or marital status, can bring their purpose to life. So apply to us, to unleash your curiosity, challenge ideas, and disrupt processes use your energy to make the world a better place. As you work to make a real impact on the business and the world, we'll work to help you become a better you!

Role Overview:

We are seeking a seasoned PR Manager with 10+ years of experience to join our dynamic team at Others Say HUL. The ideal candidate will be responsible for developing and executing comprehensive earned + paid public relations strategies across all our B&W brands: Ponds, Lakme, Tresemme, Dove, Indulekha, Vaseline & more. This role requires a strategic thinker with a strong media network who is self-motivated and comes with excellent communication skills and the ability to manage high-profile campaigns individually.

Key Responsibilities:

• PR Strategy Development: Craft and implement a robust PR strategy aligned with HUL brand positioning, business objectives, and market leadership.
• Media Relations: Build and maintain strong relationships with key media outlets, journalists, and industry influencers. Proactively secure coverage in top-tier LIFESTYLE & New-age and industry publications.
• Brand Messaging: Develop and refine brand messaging that resonates with our target audience and consistently communicates our unique value propositions.
• Work with external PR and media agencies: To deliver strong campaigns, own the messaging, and help contribute to press releases, media kits, and other PR materials. Oversee the creation of content that enhances brand visibility and thought leadership.
• Crisis Management: Act as the primary point of contact for crisis communications. Develop and execute crisis communication plans to protect and enhance the brand's reputation.
• Event Management: Help the brand teams with PR events, press conferences, and media briefings that highlight achievements, milestones, and innovations.
• PR Reporting: Monitor, analyze, and report on PR performance metrics. Provide insights and recommendations to optimize PR strategies and campaigns.
• Seeding: Come with a robust seeding list of KOLs, Beauty Enthusiasts, Beauty creators, and Media leads
• Paid Media Plan: Make a clear paid media plan depending on the budget presentedby the brand and liaise with media teams to get clear deliverables with earned built in.
• Paid Meme pages & Entertainment Media: Make a clear paid media plan, depending on the budget, to work with meme and entertainment media to deliver reach.

Qualifications:

• Experience: 10+ years of experience in public relations, preferably within LIFESTYLE, FASHION, BEAUTY, or related industries.
• Education: Bachelor's degree in public relations, Communications, Journalism, or a related field. A master's degree is a plus.
• Media Network: Established relationships with media outlets, journalists, and industry influencers.
• Communication Skills: Exceptional written and verbal communication skills with a strong ability to craft compelling narratives.
• Strategic Thinker: Ability to develop and execute PR strategies that align with business goals and drive brand awareness.
• Crisis Management: Proven experience in handling crisis communications with a calm and strategic approach.
• Leadership: Ability to lead PR at B&W and collaborate effectively with cross-functional teams.
• Analytical Skills: Strong ability to analyze PR metrics, draw insights, and optimize strategies based on data.

Core aspects underpinning all skills: Creativity, Empathy, Obsession with brands & consumers, Sense of Aesthetics, Analytical Thinking & Rigour.